Social Media Coordinator

High Liner Foods•Mississauga, ON

2d•CA$55,000 - CA$60,000

About The Position

The Social Media Coordinator supports North American Retail (U.S. and Canada) brand marketing initiatives through the execution of organic social media and digital content. This role focuses on supporting consistent, engaging, and brand-aligned social content while assisting with influencer programs, community engagement, and performance tracking across platforms. This position supports the execution of distinct social content strategies for U.S. and Canadian Retail, ensuring alignment to market-specific needs while maintaining overall brand consistency.

Requirements

3 years of experience in corporate social media, digital marketing, or content creation brand, agency or business setting is required
Experience creating or supporting content for TikTok and other short-form video platforms, including an understanding
Strong understanding of social media platforms, trends, and best practices
Experience using social media scheduling, publishing, community management, and reporting tools; Sprout Social experience preferred
Excellent written communication skills and attention to detail
Ability to manage multiple projects across brands and markets in a fast-paced environment
Highly collaborative and team oriented, supportive of new initiatives while engaging participation with others

Nice To Haves

Bachelor’s degree in marketing, communications, or related field preferred

Responsibilities

Execute and support day-to-day organic social media activity across U.S. and Canadian Retail brand platforms, including scheduling, publishing, formatting, tagging, and ensuring content aligns with brand guidelines, campaign plans, and platform best practices.
Assist with development, adaptation, localization, and rollout of social-first content, including captions, graphics, short-form video, campaign assets, and basic content capture or on-camera support when appropriate.
Coordinate with internal creative teams, marketing partners, agencies, influencers, creators, and external partners to support content initiatives, influencer deliverables, asset management, approvals, and campaign timelines.
Monitor and engage with social communities across platforms, responding to select comments, routing customer service or product inquiries, organizing partnership opportunities, and escalating issues to the appropriate internal stakeholders.
Support social listening, performance tracking, dashboard maintenance, and regular reporting to identify trends, sentiment, engagement opportunities, and optimization insights across U.S. and Canadian audiences.
Maintain organized workflows and clear communication across brands, regions, and teams to ensure deliverables are completed accurately and on schedule.