Social Media Coordinator

Harper Porsche•Knoxville, TN

23h•Onsite

About The Position

We are looking for an experienced Social Media Coordinator for Harper Auto Square. The right candidate will have automotive knowledge and enjoy social media content creation. This is not a remote position.

Requirements

Experience creating social media campaigns and content
Automotive knowledge a plus
Punctual nature and ability to handle schedule flexibility and dynamic work environment

Responsibilities

Plan and execute a content calendar that keeps a fair, intentional split between car-focused content and people-focused content.
Create original content — shoot and edit photo and video for Instagram, TikTok, Facebook - adapting each piece to fit platform specific best practices
Stay on top of social trends — audio, formats, challenges, memes, and adapt them quickly and authentically to fit the dealership and its luxury brand lines
Manage day-to-day posting community engagement, comments, and DMs across all platforms
Collaborate with sales and service teams to capture real moments: delivery days, customer reactions, staff milestones, and events
Coordinate with vendors and manufacturers on approved brand assets, co-marketing content, and promotional campaigns.
Track performance metrics (engagement, reach, follower growth, conversion from social leads) and adjust strategy based on what's working
Support dealership events (test drive days, launches, community sponsorships) with live coverage and recap content
Maintain brand consistency across tone, visuals, and messaging while keeping content feeling current and fun