Social Media Coordinator (Remote) | LATAM

HireHawk

2d•Remote

About The Position

This role is for a Social Media Coordinator responsible for managing day-to-day social content across Instagram, Facebook, TikTok, and LinkedIn for a U.S.-based Family Law firm. The goal is to grow a trusted online presence while maintaining a legal brand voice. The position is hands-on, involving content calendar planning, graphic and video creation, caption writing, campaign scheduling, and performance tracking. The coordinator will collaborate with the attorney/team to transform Family Law topics into clear, engaging content that boosts audience engagement and generates consultation inquiries. This role is ideal for someone who enjoys building content systems and can consistently produce high-quality, original work without relying on AI tools.

Requirements

Proven, hands-on experience managing social media accounts for a business or brand (not personal-only)
Experience creating content for Instagram, Facebook, TikTok, and LinkedIn
Strong short-form video editing skills (reels/TikTok style) using tools like CapCut and/or Adobe Premiere Pro
Strong design skills for social graphics and carousels using Canva (or comparable tools)
Strong English written and verbal communication skills with a professional tone suitable for a legal brand
Organized content planning and scheduling ability, including comfort with Meta Business Suite and managing multiple posting deadlines

Nice To Haves

Prior experience supporting a U.S.-based law firm (strongly preferred) or another professional services brand (medical, financial, etc.)
Familiarity with creating educational content that stays accurate and compliant (especially for Family Law topics)
Comfort building simple content systems (templates, repeatable formats, hooks, topic banks) that improve consistency and speed
Experience running or supporting paid social campaigns (Meta) and coordinating boosts/promotions
Ability to support light community management workflows and lead handling to help drive consultations

Responsibilities

Build and manage a weekly/monthly content calendar that supports brand growth and consultation inquiries
Create original, legal-appropriate content across reels/short-form video, carousel posts, stories, and static graphics
Edit short-form video content (hook, pacing, captions, clean cuts) optimized for platform performance
Write clear, professional, engaging captions and on-brand copy in fluent English
Schedule and manage posts and campaigns across Instagram, Facebook, TikTok, and LinkedIn using the right tools
Monitor comments and inbox messages and respond professionally to boost trust and engagement (or route sensitive inquiries appropriately)
Track performance using platform analytics and translate insights into practical improvements (what to repeat, what to stop, what to test next)
Maintain a consistent brand voice that balances warmth and approachability with the professionalism expected of a law firm
Collaborate with the attorney/team to source topics, shape educational content, and manage approvals on time
Keep multiple deadlines moving at once without sacrificing content quality