Social Media Coordinator- Lalo Tequila

Tito's Handmade Vodka•Austin, TX

About The Position

We are looking for a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for the day-to-day management of our organic TikTok, Instagram, LinkedIn, Facebook, newsletter, and Wikipedia page, and other social media platforms as needed. You will work closely with our Associate Director of Marketing Communications and Head of Digital to develop, plan, and manage social media content that engages our audience, increases brand awareness, and drives customer engagement.

Requirements

4-5 years of proven experience as a content creator, social media coordinator, community manager, or similar role with a portfolio of work.
Excellent writing, editing, and communication skills.
Competent graphic design skills with proficiency in design software (e.g., Adobe Creative Suite, Canva).
Experience with video editing tools and content creation for platforms like TikTok and Instagram Reels.
Familiarity with social media management tools (e.g., Sprout, Sprinklr) and analytics.
Ability to work independently and as part of a team in a fast-paced environment.
Creative thinker with strong problem-solving skills.
Bachelor's degree in Marketing, Communications, Journalism, Graphic Design, or related field preferred.
Proficiency in Microsoft Office suite (Word, Excel, PowerPoint) and Google suite (Docs, Sheets, Slides).

Nice To Haves

Proficiency in Spanish preferred

Responsibilities

Community Management: Monitor social media channels, respond to comments and messages, and engage with our audience to foster a positive community environment.
Content Creation: Using tools such as CapCut, Adobe Suite, Canva, and native platforms to craft authentic, on-brand content and write post copy.
Content Calendar Management: Plan and manage a content calendar to ensure the timely publication of content across all platforms.
Strategy & Planning: Develop and implement social media strategies, set KPIs, and manage budgets for campaigns (e.g., campaign launches, promotions).
Analytics and Reporting: Monitor social media metrics, analyze performance data, and generate reports to measure the effectiveness of content and campaigns, making recommendations for improvement.
Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and technologies, incorporating them into strategies to enhance engagement and reach.
Cross-Functional Collaboration: Work closely with the marketing team to brainstorm content ideas and strategies, ensuring alignment with overall marketing goals and campaigns.
Provide administrative support to the marketing team, such as organizing files, scheduling meetings, and preparing reports.