Social Media Coordinator

Stronghouse•Oconomowoc, WI

2h•$55,000 - $65,000•Onsite

About The Position

Stronghouse is seeking a highly motivated, creative, and systems-minded individual to own and evolve our social media strategy and visual storytelling. This role supports the coordination of social strategy, content creation, and audience insights for the home exterior remodeling space to help turn conversations, trends, and visual inspiration into meaningful engagement with homeowners. You’ll thrive in this role if you’re intrinsically driven to figure out the best path forward, energized by continuous improvement, and comfortable zooming in and out between long-term vision and day-to-day execution. With a sharp eye for compelling home remodeling visuals and a strong grasp of social best practices, you’ll play a key role in elevating our brand presence and impact.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Arts, or a related field preferred.
1-3 years of experience in social media, digital marketing, or content coordination.
Strong interest in home improvement, exterior remodeling, and visual content creation.
Experience working with social media platforms and analytics tools.
Comfortable analyzing trends, conversations, and engagement data to support decision-making.
Proficient with AI and AI-powered tools to assist with content development and analysis.
Highly organized, detail-oriented, and able to juggle multiple projects in a fast-paced environment.
Excellent written and verbal communication skills.
Strong critical thinking and problem-solving abilities.

Responsibilities

Coordinate and support a structured social listening program using tools such as Sprout, Meta, and other analytics platforms.
Monitor and analyze conversations across major social platforms (including Reddit, Facebook, Instagram, TikTok, LinkedIn, and homeowner forums) to identify trends, homeowner sentiment, and emerging narratives related to roofing, siding, windows, and exterior remodeling.
Organize insights into clear, actionable reports that support content creation, campaign planning, and brand reputation efforts.
Partner closely with the marketing and creative teams to apply insights toward content planning, audience engagement, and visual storytelling for home exterior projects.
Assist with ongoing content coordination including post scheduling, caption development, performance tracking, and asset organization.
Help identify potential reputation risks or customer experience issues surfaced through social monitoring and escalate appropriately.
Track engagement and performance metrics to help measure the impact of social and content initiatives on marketing goals.