Social Media Coordinator

Civana Wellness Resort & Spa•Carefree, AZ

3d•Onsite

About The Position

CIVANA’s mission is to inspire mindfully, measurably greater wellness in all who crave it. The CIVANA model is shaped by a wellness philosophy that serves everyone: happiness first, healthiness always. This is delivered via a curated wellness program that focuses on connecting mental, physical, emotional and spiritual needs, providing guests with tools they can take with them wherever they go, and build upon each time they return. We are seeking a creative, organized, and culturally fluent Social Media Coordinator with a passion for wellness, travel, and hospitality. This role is responsible for developing social content, managing the social calendar, identifying influencers, and overseeing content creators to bring the CIVANA experience to life across social platforms. This is an in-person, full-time role onsite Monday–Friday at CIVANA in Carefree, Arizona. Remote applicants will not be considered.

Requirements

1–3 years of experience in social media, content creation, or influencer marketing. Internship experience is acceptable.
Strong understanding of social platforms, short-form video, and creator ecosystems.
Excellent writing skills with the ability to craft on-brand captions and narratives.
Highly organized with the ability to manage calendars, assets, and timelines.
Comfortable working cross-functionally with brand, creative, and operations teams.
Data-informed mindset with the ability to interpret performance and apply insights.
Passion for wellness, travel, and the CIVANA mission of “Happiness First, Healthiness Always.”

Nice To Haves

Preferred experience with sourcing and coordinating influencers or content creators.

Responsibilities

Develop and publish social media content across CIVANA’s (IG, FB, TikTok, Pinterest, LinkedIn) in alignment with brand voice, visual standards, and business priorities.
Manage the social content calendar, working with the creative team to ideate around campaigns, programming, and trending moments.
Lead daily community management across platforms, engaging with tagged posts, comments, DMs, etc.
Source, vet, and communicate with influencers aligned to CIVANA’s brand values and audience goals, working with the VIP team to set up stays.
Manage content development discussions and on-site needs for content creators, including scheduling, briefings, shot lists, and deliverables.
Collaborate with brand, spa, programming, and operations teams to identify content opportunities for social platforms.
Maintain an organized social content and asset library for cross-functional use.
Track and report on social performance metrics, including engagement, reach, and follower growth.
Stay up to date on social trends, platform updates, and creator best practices relevant to wellness and travel, sharing out to the larger brand marketing team.