Social Media Coordinator

Brunswick Boat Group • Fond du Lac, WI

1d

About The Position

As part of the talented Marketing team, you will play a key part in strengthening Mercury Marine’s brand presence, engaging boating enthusiasts, and supporting product launches and marketing campaigns through compelling social storytelling. The ideal candidate is passionate about social media, understands brand voice, and is excited about the marine and outdoor lifestyle. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience)
• 1–3 years of experience managing or supporting brand social media accounts
• Strong written communication skills with an understanding of brand voice and tone
• Familiarity with major social media platforms and content scheduling tools
• Basic understanding of social media analytics and reporting

Nice To Haves

• Experience with short-form video creation and editing
• Familiarity with photography, video production, or graphic design tools (e.g., Adobe Creative Suite, Canva)
• Interest or background in boating, marine products, or outdoor recreation
• Experience working with influencers, brand ambassadors, or user-generated content

Responsibilities

• Assist in developing and executing social media content across platforms including Instagram, Facebook, YouTube, TikTok, and X (Twitter)
• Create, schedule, and publish engaging posts, stories, and short-form video content aligned with Mercury Marine’s brand guidelines
• Support product launches, events, and campaigns through social media content and coordination
• Monitor social media channels daily, including comments, messages, and mentions, and escalate as needed
• Collaborate with internal teams (marketing, product, communications) and external partners to gather content and ensure brand consistency
• Track and report on social media performance metrics, providing insights and recommendations for optimization
• Stay up to date on social media trends, platform updates, and best practices within the marine, outdoor, and lifestyle industries
• Assist with content organization, asset management, and social media calendars

Benefits

• In addition to base pay, this position is eligible for an annual discretionary bonus.
• This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level