Sr. Manager, Marketing Communications- Lalo Tequila

Tito's Handmade Vodka•Austin, TX

About The Position

The Associate Director of Marketing Communications will support the Vice President of Brand Marketing in LALO Tequila’s communications strategy, overseeing public relations, organic social media, and national partnerships. This role is responsible for shaping how LALO shows up in culture through media, partnerships, events, and digital platforms while ensuring a consistent, elevated brand voice across all touchpoints. Based in Austin, this role will manage external PR agencies and directly supervise the Social Media Manager serving as a key cross-functional partner to Brand, Creative, Experiential, Sales, and Digital teams.

Requirements

8–10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brands
Proven experience managing PR agencies and leading earned media strategy
Strong understanding of organic social media strategy and content, with experience managing or overseeing social teams
Exceptional storytelling, writing, and messaging skills
Strategic thinker with a strong executional mindset and attention to detail
Experience working cross-functionally in fast-paced, entrepreneurial environments
Passion for culture, design, storytelling, and premium brands

Nice To Haves

Spirits or alcohol industry experience is a plus

Responsibilities

Support LALO Tequila’s overarching communications and PR strategy in alignment with brand and business objectives
Manage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversight
Identify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outlets
Oversee press materials, messaging frameworks, talking points, and media training for spokespeople
Support and guide execution of press events, tastings, trips, and experiential programming
Develop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platforms
Stay ahead of trends, manage community interaction, and ensure alignment with business goals
Supervise and mentor the Organic Social Media Manager, providing strategic direction and brand guidance
Ensure all organic social content aligns with LALO’s brand voice, visual standards, and communications priorities
Review and approve social calendars, content concepts, and community engagement strategies
Partner with social lead to integrate PR moments, cultural events, and brand initiatives into social storytelling
Work closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiatives
Collaborate with Legal and Leadership on approvals and risk management related to communications
Provide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impact