Marketing & Communications Manager

National Park Trust•Rockville, MD

2d•$70,000 - $80,000•Hybrid

About The Position

We are seeking a Marketing & Communications Manager to help shape how our organization tells its story — and to translate that story into increased awareness, engagement, and support from donors and partners. This is a hands-on, manager-level role for a strong writer and storyteller who can take strategic direction, bring it to life across channels, and contribute original ideas and creative energy. You’ll work closely with leadership to apply a clear messaging framework and build on the Park Trust’s existing momentum, helping evolve how the brand shows up as the organization grows. In this role, you’ll take day-to-day ownership of core communications channels (including social, email, web, and press), in close collaboration with leadership, ensuring the Trust’s impact is communicated clearly, consistently, and in ways that inspire people to get involved. You will play an important part in supporting fundraising and partner engagement through clear, compelling communications. This role offers the chance to work creatively across channels — from social media and email to events and campaigns — and is ideal for someone energized by storytelling, passionate about parks, and motivated by building long-term care for the land. This is an exciting opportunity for a mid-level communications professional to step into greater responsibility, sharpen their storytelling skills, and help grow a mission-driven brand at a pivotal moment.

Requirements

Bachelor’s Degree from an accredited college or university
3–5 years of experience in communications, content, or marketing
A strong storyteller and writer who understands how to make an impact compelling for donors
Experience supporting or managing content calendars and editorial workflows
Comfortable taking direction and confident offering ideas and POV
Assertive, thoughtful, and collaborative
Organized, reliable, and able to manage multiple projects at once
Comfortable working in the office and attending events to capture content when needed
Passion for parks, conservation, education, and/or youth engagement
Excellent writing and editing skills across formats (web, email, social, press)
Experience supporting or managing social media channels
Basic photography and video capture/editing skills (or strong interest in learning)
Familiarity with tools like Mailchimp, Canva, and Google Analytics
Strong attention to detail and follow-through
All staff are required to be fully vaccinated against COVID-19.
The candidate must satisfactorily complete a criminal background check.
Driver’s license and use of a car.

Nice To Haves

Experience working in or alongside a nonprofit or mission-driven organization, especially in fundraising or donor communications
Familiarity with SEO and AEO best practices, and how content supports discoverability and long-term visibility
Experience translating impact data or program outcomes into compelling stories for donor or public audiences
Comfort collaborating with development or fundraising teams on campaigns and appeals
Basic analytics experience (ie , Google Analytics, social insights, email reporting) to inform messaging decisions

Responsibilities

Execute the Trust’s messaging framework across key touchpoints, ensuring clarity, consistency, and strong narrative through-lines
Write and edit compelling content that clearly communicates the “so what” — why NPT’s work matters and how supporter engagement makes a positive impact
Translate programs, land protection wins, and youth engagement into donor- and partner-ready stories
Support donor cultivation and stewardship by tailoring stories for fundraising campaigns, partner communications, and stewardship touchpoints
Lead editorial planning across social media, email, and online articles/content
Write and edit high-quality copy, including press releases, articles, email campaigns, donor communications, monthly newsletter s, and campaign content
End-to-end management of campaigns, from planning to execution and analysis
Support basic design for development events and programs, including emails, invitations, flyers, and other digital materials
Support content capture at events and programs, including photography and short-form video
Maintain and organize photo and video libraries for ongoing use
Manage and craft social media content across platforms (Instagram, TikTok, Facebook, LinkedIn, others as appropriate)
Create and publish short-form video content (ie. Reels, TikToks) and simple visual assets using tools like Canva or similar
Actively listen, respond, and engage our audience on social media platforms, looking for opportunities to insert our mission into relevant conversations in a thoughtful and professional way
Monitor content performance and analytics to inform future messaging decisions
Focus on quality, mission-aligned content rather than volume, and prioritize platforms based on audience and capacity
Work closely with development, programs, and leadership to surface strong stories and timely content
Collaborate with external consultants and creative partners as needed
Manage timelines and priorities across multiple content streams
Help steward National Park Trust brand by ensuring tone, voice, and visual consistency across all public-facing materials