Marketing Communications Manager

Staff Careers•Warrington, PA

14d

About The Position

The Marketing Communications Manager is a key member of the Business Development & Marketing Department, working closely with the Assistant Director of Media Relations and Director of Communications. Requires an ability to engage with lawyers, firm management and business professionals at all levels. Must be adept at synthesizing information from multiple resources. Must have the ability to pivot from one long or short-term project to another and handle multiple ongoing deadlines. Strong writing ability across all platforms is key. Social media strategy and execution is essential.

Requirements

Bachelor’s Degree required. Degree in marketing, journalism, communications, or related studies a plus. Advanced degree a plus. A combination of education and experience considered in lieu of a degree.
At least five years of experience in a law firm or professional services setting.
Experience handling social media in a corporate or other professional setting.
Solid writing and proofreading skills, including familiarity with AP style.
Strong organizational skills.
Strong attention to detail, thoroughness in accomplishing tasks.
Proficiency in social media best practices, trends and strategies.
Familiarity with photo and video editing software (Canva, Adobe)
Technical knowledge of social media analytics, tracking and reporting.
Professionalism and good interpersonal skills.
Experience collaborating in cross-functional teams.
Working knowledge of MS Office suite – Word, Outlook and Excel.
Knowledge of WordPress.
Familiarity with AI tools and ability to utilize them to increase efficiency.

Nice To Haves

Prior professional services experience a plus.

Responsibilities

Work with senior members of the department to develop new content and campaigns to increase engagement and followers across multiple social media platforms.
Facilitate a group of cross-functional team members in the forming of the firm’s Social Media Strategy.
Platforms currently include LinkedIn, Facebook, Instagram, BlueSky and X accounts.
Create and implement a social media calendar with clear processes and best practices.
Cull content from existing firm materials (alerts, blog posts, press releases, etc.) for social media.
Create and manage paid LinkedIn campaigns that strategically target the firm’s audiences in different geographies.
Utilize metrics to report on the success of each campaign.
Stay current on social media best practices/changes, particularly on LinkedIn.
Create shareable content appropriate for specific networks to increase firm brand awareness and promote attorney thought leadership.
Coordinate broader social media campaigns with other firm administrative departments, including Recruiting & Professional Development, in conjunction with senior members of the Business Development and Marketing Department.
Provide ongoing, in-depth reporting of the competitive landscape in social media.
Ensure messaging is aligned for an overall seamless audience experience on social media.
Provide LinkedIn coaching to lawyers in 1:1 and group settings.
Continually monitor sites to review and assess comments, feedback, posts, etc. to manage the firm’s online reputation.
Attend firm events as needed to facilitate photo/video opportunities.
Create social media training programs and materials.
Assist with media relations as needed, including press release creation and distribution, pitching and news monitoring.
Other duties and projects, as assigned.