Marketing Communications Manager
About The Position
The Sr. Manager, Marketing Communications – Subsea role is a pivotal in driving product awareness, adoption, and customer engagement through compelling storytelling and effective communication strategies. The Sr. Manager, Marketing Communications – Subsea will collaborate closely with product marketing and strategy, sales, and other communications teams to develop and execute integrated communication plans that align with overall business objectives.Job DescriptionRESPONSIBILITIES: The Sr. Manager, Marketing Communications - Subsea must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. The role will have primary or shared responsibilities:
Requirements
- Ten or more years of B2B technology marketing experience
- A minimum of five to seven years in marketing or similar roles
- Bachelor’s degree in marketing, communications, business, or a related field
- Knowledge of public relations and media relations best practices
- Experience with content management systems and marketing automation platforms
- Ability to provide examples of go-to-market strategies and programs for prior roles with the corresponding impact to revenue contribution
- Experience in creating marketing campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, offline, and print
- Strong interpersonal skills to work collaboratively
- Strong influencer skillset across a broad spectrum of stakeholders
- Strategic thinker with the ability and the skillset to see the bigger picture as well as understanding the details of campaigns
- Strong process management skills with the ability to self-motivate and prioritize efforts among multiple projects
- Advisory and consultative skillset to provide guidance to our content authors and contributors
Nice To Haves
- Experience in the energy sector preferred
Responsibilities
- Develop and execute strategies to bring products and solutions to market through effective launches and communication plans, including media outreach, social media campaigns, email marketing, and thought leadership content.
- Guide, create and deliver compelling product messaging and content that communicates value to the market, resonates with target audiences and drives product adoption.
- Collaborate with product marketing and sales teams to understand product features, benefits, and target market to develop effective communication strategies.
- Monitor industry trends and competitive landscape to identify opportunities for product messaging and communication.
- Gain and maintain Subsea business knowledge
- Support VoC initiatives and programs
- Foster customer loyalty, satisfaction, retention, and growth through customer marketing and advocacy
- Collaborate with the communications operations team to measure and analyze the effectiveness of communications campaigns and provide insights for optimization.
- Implement and refine programs to drive marketing impact, collaborating with demand generation teams, area communications teams, and enabling sales and partner teams
- Guide or direct resources within other teams not under direct management control
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
