Marketing Communications Manager

Blueprint Creative GroupSalt Lake City, UT
2d

About The Position

Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management. Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide public education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).

Requirements

  • 7–10+ years in program management for public health, transportation safety, education, or community campaigns.
  • Demonstrated success delivering statewide or multi-district outreach with measurable outcomes.
  • Hands-on experience running large community events and school-based programming.
  • Strong communicator and organizer: builds coalitions, manages vendors, and leads field teams.
  • Media/PSA coordination and social content planning experience.

Responsibilities

  • Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options.
  • Ensure brand and message consistency statewide, while enabling district-level customization.
  • Lead the customer communications plan aligned to brand messaging and behavior change goals.
  • Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization.
  • Coordinate with media relations for statewide messaging and earned media.
  • Build and run a statewide coalition (schools/districts, law enforcement/EMS, hospitals, faith/sports groups, CBOs).
  • Stand up and maintain a partner CRM; set partner tiers and MOUs/LOIs; track activations and contributions.
  • Own event playbooks: permitting, venue ops, run-of-show, A/V, interpretation, accessibility, and volunteer management.
  • Capture learnings and codify improvements into reusable playbooks.
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