Manager, Marketing Communications
About The Position
As the Global Marketing Communications Manager for the Neurovascular Hemorrhagic Stroke business, you will work alongside your global brand management team to develop the omnichannel plan in support of both the HEM franchise and it’s individual products. You will independently manage the successful development of each required tactic in support of both the upstream and downstream activities while working with our regional colleagues to ensure alignment across our global business. This is a remote role that is primarily based out of Fremont, CA. Travel for this role will be approximately 10% if you are located in Fremont, CA area. If you are in another location, you will need to travel to Fremont, CA the travel will increase to 20%
Requirements
- Bachelor's degree required
- 8+ years of work experience
- 3+ years Marketing Communications experience
- Experience developing omnichannel communication plans and supporting tactics for product launches
Nice To Haves
- 2+ years Med Device or Pharma experience
- Agency experience is a plus
- Experience working with large matrix organization
- Experience working with highly regulated organizations
- Experience with Canva, Adobe Suite, OR marketing communications design tools
Responsibilities
- Use competitive insights to improve communication strategy and messaging
- Turn value proposition into a strong message for all customer segments
- Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
- Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan
- Evaluate and adjust planned communications activities to maximize effectiveness and budget
- Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions
- Leverage customer data and provide customized communication support or solutions
- Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio
- Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact
- Effectively communicate downward, upward, and outward
- Implement different design media, formats, graphics, and presentation tools
- Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans
- Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan
- Understands the linkages between all components of the Big Picture framework
- Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals
- Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines
- Manages and ultimately owns the brand of both the HEM franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials
- Maintains effective relationships with key vendors through the development process of all communication tools and tactics
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
