Marketing Communications Manager

INVENSENSE, INC.•San Jose, CA

10d•Hybrid

About The Position

This Marketing Manager at InvenSense, a TDK group company, will drive engagement and demand across our digital, partner, and distributor channels. TDK is a leading provider of sensing solutions to the world's top consumer, automotive, and industrial brands. Reporting to the Global Head of Sensors Corporate Marketing, this individual contributor will own and execute B2B marketing activities including integrated digital campaigns, email marketing, partner marketing communications, and distributor marketing enablement. We're looking for a self-directed, hands-on digital marketing expert with a proven understanding of reaching hardware engineers and embedded developers. You’ll work closely with external vendors and internal partners, while optimizing results and influencing ongoing marketing strategy. This role has ample opportunity for global scale and impact. InvenSense, a TDK group company, is a world-leading provider of MEMS and magnetic sensor solutions found in mobile, wearable, smart home, AR/VR, and other consumer and IoT applications. We are innovators with a 20+ year history of patented sensor technologies. As experts in our field, we lead industry breakthroughs in consumer, industrial and automotive technology and reliably deliver high-quality solutions to our partners across global markets. Learn more about us at invensense.tdk.com.

Requirements

6-8+ years of B2B marketing experience that includes semiconductor or related hardware industry experience
Strong hands-on digital demand generation marketing experience, with examples in paid campaigns and marketing automation
Proficiency engaging with engineers, developers, and distributors on technical topics
Excellent communication skills, both written and verbal, with the ability to repurpose content
Examples of programs you’ve owned from plan through execution to measuring, optimizing, and reporting on results
Examples of proficiency with CRM, email marketing systems, lead management, and sales enablement
Solid project management and interpersonal skills; able to work effectively across teams and timezones
Proficiency with standard digital marketing and creative tools, as well as Microsoft Office
Strong work ethic, ownership, and attention to detail, with a results orientation
Ability to be onsite San Jose 2-3 days a week (W/Th and every other Monday)
Occasional but minimal travel to partner meetings or industry events

Nice To Haves

Marketing degree strongly preferred

Responsibilities

Execute multi-channel digital campaigns (email, social, website optimization, SEO, SEM, paid media)
Optimize lead quality, analytics and reporting
Manage marketing emails, systems, and segmented audience lists
Enhance audience engagement within our developer community
Promote technical content via webinars, product launches, and forums
Plan and execute on co-marketing activities with strategic ecosystem partners
Execute partner comms plans in coordination with product, PR, social, and event marketers
Manage partner marketing agreements and co-branding commitments
Set objectives for partner co-marketing, measuring, and reporting on results including leads and sales
Execute global distributor marketing initiatives including featured product promotions and digital campaigns
Coordinate online training enablement and select regional marketing programs
Align channel programs with sales priorities and revenue objectives
Serve as primary marketing point-of-contact for program execution and reporting