Social Media Coordinator

Yale New Haven Health • New Haven, CT

14h

About The Position

Intended as an entry point into digital marketing and related interactive technologies, this position acts on behalf of Marketing & Communications, creating digital media assets that increase brand awareness, generate inbound traffic and drive patient volume across the health system. Major responsibilities include social media monitoring and response, making updates to Yale New Haven Health's external websites and intranet, electronic newsletter set up and distribution, campaign analytics and tracking, and designing other interactive experiences as assigned.

Requirements

• Bachelor's Degree in marketing, computer science, multimedia design or related field.
• One to 3 years of experience in a related position.
• Working knowledge of interactive technologies and communication tools including social media (professional use) and content management systems required.
• Exceptional customer relations skills required.
• Requires excellent organizational abilities, critical thinking and problem-solving skills and attention to detail.
• Proficiency in Microsoft Outlook and Microsoft Office required; including advanced skills in Microsoft Word, intermediate to advanced skills in Excel; intermediate skills in Powerpoint.
• Strong, writing, presentation and communications skills.
• Working knowledge of health-related topics.
• Must be comfortable with regular use of the Internet and social media.

Nice To Haves

• Basic experience with Adobe CC, HTML, social media publishing tools and video/photo editing preferred.

Responsibilities

• Leads response efforts for all Web Feedback and Contact Us inquiries via System websites.
• Works directly with Marketing, Communications and departments system-wide to define, develop and implement pages and content to external and internal websites, optimizing for SEO and web accessibility.
• Crafts, schedules and tracks social media posts in support of corporate campaigns, events.
• Produces social content, landing pages, email, location claiming and reputation management and other interactive experiences.
• Participates in brainstorming and implementation of digital marketing campaigns optimized for each distribution channel/delivery network.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level