Social Media Coordinator

SOAR•Pikeville, KY

2d•Onsite

About The Position

The Social Media Coordinator will be responsible for developing and implementing SOAR’s Social Media strategy to increase our online presence and improve our marketing efforts. You will be working closely with the Communications and Marketing, Multimedia Coordinator, Marketing + Communications Specialist, and cross-functionally with SOAR operational units.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field
Proven work experience as a Social Media Coordinator or similar
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices.
Understanding of SEO and web traffic
Experience with doing audience
Good understanding of social media
Familiarity with web design and
Excellent multitasking
Critical thinker and problem-solving
Team player
Good time-management
Great interpersonal, presentation, and communication skills
Regular and reliable attendance required
Ability to function well in a high-paced and at times stressful environment
Must be able to handle prolonged periods of sitting at a desk or standing at an event
Must be able to lift up to 15 pounds at a time when necessary

Responsibilities

Develop, implement, and manage SOAR's social media strategy
Define the most important social media KPIs
Stay up-to-date with the latest social media best practices and technologies
Create, curate, and manage published content (images, video, written) across all social media platforms
Collaborate with the Multimedia Coordinator to ensure the production of high-quality and engaging visual content
Write and edit social media posts, ensuring content is informative and appealing
Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
Foster and strengthen relationships with key social media communities
Plan and execute social media campaigns, including content calendar development
Monitor SEO and user engagement and suggest content optimization
Track and analyze social media metrics to assess campaign effectiveness and make data-driven decisions
Prepare monthly reports on social media marketing efforts and outcomes
Work closely with the Director of Marketing and Communications, Marketing and Communications Specialist, and Multimedia Coordinator to ensure brand consistency
Coordinate with members of the leadership team to promote upcoming events and activities through social media channels
Assist in developing and managing social media partnerships