Social Media Coordinator - Summer Student
About The Position
WHC promotes personal agency and believes that all people should be empowered to take care of their mental, emotional, sexual, physical and spiritual health and wellbeing. We offer sexual, reproductive, and mental health care and support for people of all genders. Our organizational values guide our work through an anti-racist, anti-oppressive, intersectional, feminist, harm reduction lens. Our Mission & Vision Women’s Health Clinic offers sexual, reproductive and mental health care and support for people of all genders. We promote people’s agency as we believe that all people should be empowered to take care of their mental, emotional, physical, sexual, and spiritual health and well-being.
Requirements
- Meet the requirements of Canada Summer Job Program
- Be enrolled in a relevant program
- Provide a Satisfactory Criminal Record check and Child Abuse Registry check
Nice To Haves
- Proficiency in both official languages or other languages
- Knowledge of barriers that affect 2SLGBTQIA+ & BIPOC communities accessing health care
- Commitment to anti-oppressive and anti-racist work practices
Responsibilities
- Support the creation of social media content for WHC channels (Instagram, Facebook, LinkedIn).
- Draft captions using WHC’s tone and clear-language guidelines.
- Adapt content for various platforms (e.g., 1080×1350 for IG, landscape for Facebook/LinkedIn).
- Help maintain and create a monthly content calendar with upcoming campaigns, events, clinic updates, and awareness days.
- Schedule posts in WHC’s social media management tool (Meta Business Suite).
- Ensure all posts are uploaded with correct alt text, tags, and accessibility considerations.
- Monitor comments, messages, and engagement on posts, flagging anything sensitive, urgent, or requiring a staff response.
- Identify opportunities to boost partner and community relationships through resharing and tagging relevant accounts.
- Assist in preparing campaign materials for special events.
- Work with the Comms team to gather stories.
- Keep up to date with social media trends, accessibility practices, and platform updates.
- Bring forward ideas for new formats (reels, carousels, stories) that align with WHC’s values and boundaries.
- Research relevant awareness days or community events for potential content opportunities.
- Collect monthly analytics, including reach, engagement, follower growth, and top-performing posts.
- Provide simple summaries to support decision-making and strategy adjustments.
- Ensure all content follows WHC’s brand guidelines, tone, and messaging priorities.
- Apply accessibility best practices (alt text, plain language, image contrast, inclusive language).
- Check that content aligns with WHC’s safety, harm reduction, and anti-oppressive frameworks.
- Attend Communications Team meetings as needed.
- Assist with photo/video shoots (capturing BTS, organizing files, prepping equipment).
- Maintain asset organization (photo libraries, template folders, caption banks).
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What This Job Offers
Career Level
Intern
Education Level
No Education Listed
