Social Media Coordinator II

City of Atlanta•Atlanta, GA

5d•Onsite

About The Position

The City of Atlanta Department of Parks & Recreation (DPR) is currently hiring a Social Media Coordinator. We are seeking a highly creative, engaged and detail-oriented candidate to support the management of DPR-owned social media channels to promote parks and recreational programs, events, facilities, and initiatives. They will work closely with the DPR Communications Team to create engaging content, manage social media accounts, and interact with the community online. The successful candidate should possess excellent verbal and written skills with an in-depth knowledge of the functions of social media and the social media platforms used by DPR (Instagram, Facebook, X [Twitter]). They should also be committed to staying on top of social media trends and innovations to incorporate best practices into their work. As a member of this dynamic office, the Social Media Coordinator II will work closely with the wider Communications Team to create, source, and adapt content for publications on all DPR platforms. This role reports to the Marketing and Promotions Manager. If you are passionate about parks, recreation, and the strategic use of social media to reach our communities, we want you on our team!

Requirements

Associate’s degree in marketing, Business Administration, Consumer Products, Communications, or a related field.
Three (3) years of experience in social media marketing, with a proven track record of successful campaign execution.
Proficiency in videography and content creation.

Nice To Haves

Strong written, verbal, and interpersonal relationships and communication skills.
Keen attention to detail.
Proficiency in photography, videography, and graphic design tools including, but not limited to Adobe Premiere, Photoshop, InDesign, and Canva.
Ability to multitask and deliver results in a fast-paced changing environment.
Solutions-oriented approach to communication.
Experience creating and editing video, photo and other content that respects basic design principles and brand guidelines.
Ability to multitask and meet deadlines in a fast-paced environment.
Drone license or experience, a plus.

Responsibilities

Support the development and implementation of social media strategies to increase awareness and engagement with DPR programming and events.
Create weekly creative content for social media platforms.
Regularly travel to parks, park and recreation facilities, and event sites (multiple times per week) to capture original photo and video content, ensuring authentic representation of the department.
Work flexible shifts, including creating, capturing, and publishing content at activities and events that take place in the evenings, at night, and on weekends.
Manage social media accounts by scheduling posts, engaging with community members, responding to inquiries, and fostering positive relationships with stakeholders online.
Work closely with the Communications Team to align social media efforts with overall messaging priorities.
Monitor current events, trends and best practices in social media marketing and incorporate innovative ideas into the DPR social media strategy.
Ability to collaborate effectively in a team-oriented environment.
Attend and participate in department and community programs and events, capture and draft content for social media platforms and other communication channels.
May perform other duties as assigned.