Social Media Coordinator & Content Creator
About The Position
We're looking for a Social Media Coordinator & Content Creator to own the day-to-day voice, content, and community presence of Farah & Farah across Instagram, Facebook, TikTok, X, and YouTube. This is a hands-on role: you'll be planning content, filming and editing, writing captions, engaging with our audience, and working directly with attorneys and staff to bring campaigns to life. You'll report to the Digital Marketing Manager and collaborate closely with the broader marketing, production, and compliance teams. This role is best suited for someone who thinks like a creator first: someone who understands platform-native storytelling, can turn a hallway conversation with an attorney into a scroll-stopping video, and genuinely enjoys building community rather than just posting to a calendar.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience
- 2-4+ years of experience in social media management, content creation, or a related field (agency, in-house, or creator background all welcome)
- Demonstrated ability to shoot and edit short-form video
- Strong writing skills with an ear for tone and voice
- Comfortable being on camera and directing others on camera
- Working knowledge of Instagram, Facebook, TikTok, and YouTube best practices and native tools
- Familiarity with editing tools such as Veed, Adobe Premiere, or similar
- Highly organized, deadline-driven, and comfortable managing a content calendar independently
- Excellent interpersonal skills; able to build rapport with attorneys and staff to source content
- A genuine interest in community, local news, and storytelling
Nice To Haves
- Experience in compliance-heavy industry
- Experience with social listening or analytics tools
- Photography and lighting knowledge
- Spanish language skills
Responsibilities
- Plan, film, edit, and publish organic content across Instagram, Facebook, TikTok, X, and YouTube on a consistent posting cadence
- Develop and execute content series and campaign tie-ins (e.g., recurring formats, attorney-led segments, community activations)
- Write on-brand captions, scripts, and hooks that reflect Farah & Farah's voice: empathetic, locally rooted, direct, and accessible
- Coordinate with attorneys and staff to capture authentic, selfie-style and interview-style content
- Monitor competitor and industry social activity and surface relevant trends or opportunities
- Monitor comments, messages, and mentions; engage with the community in real time
- Track organic performance and report out regularly to the Digital Marketing Manager
- Stay current on platform trends, formats, and algorithm shifts, and adapt content strategy accordingly
- Partner with the Production Manager and production vendors on shoot logistics for higher-lift content
- Support influencer and community partnership content as needed
- Ensure all content complies with Florida, Georgia, and South Carolina Bar advertising rules, including required disclaimers
- Maintain organized content archives and asset libraries
Benefits
- 401(k) with matching contributions
- Comprehensive health, dental, and vision insurance
- Life insurance and short-term disability coverage
- Paid time off and an employee assistance program
- Health and savings account
- Referral program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
