Social Media & Content Marketing Manager

Boys & Girls Clubs Of The ValleyPhoenix, AZ
$57,862 - $72,327Onsite

About The Position

The Social Media & Content Marketing Manager serves as a lead storyteller and digital content creator for BGCAZ. This role is responsible for proactively identifying stories across Club sites, capturing authentic moments through photo/video/social content, and translating those experiences into compelling digital storytelling that drives awareness, engagement, advocacy, fundraising, and youth enrollment.

Requirements

  • 2+ years of experience in social media, digital content, communications, marketing, storytelling, or related fields preferred.
  • Strong portfolio of social media, photography, video, writing, or digital storytelling work.
  • Experience creating engaging content for Instagram, TikTok, Facebook, LinkedIn, and/or YouTube.
  • Comfortable capturing and editing photo/video content in dynamic environments.
  • Familiarity with Meta Business Suite, Canva, Adobe Creative Suite, and/or digital marketing tools preferred.
  • Experience with paid social media, Google Ads, or digital analytics is a plus.
  • Strong writing, communication, organization, and time-management skills.
  • Ability to work independently, prioritize competing projects, and adapt quickly.
  • Reliable transportation and willingness to travel regularly to Club locations.
  • Availability for occasional evenings and weekends for events or activations.

Responsibilities

  • Develops and executes engaging content across TikTok, LinkedIn, YouTube, Instagram, Facebook, and emerging platforms.
  • Regularly visits Club sites to proactively identify stories, capture media, and showcase authentic youth experiences.
  • Produces compelling short-form videos, photography, captions, interviews, and real-time content.
  • Creates content tailored to families, teens, donors, policymakers, community partners, and supporters.
  • Maintains a consistent, mission-aligned voice and visual identity across all channels.
  • Manages social media engagement including comments, messages, community interaction, and responsiveness.
  • Partners with youth, staff, interns, and departments to gather and amplify organizational stories.
  • Partners with Resource Development and leadership teams to support fundraising campaigns (Arizona Tax Credit, Giving Tuesday, donor stewardship, events).
  • Creates persuasive digital storytelling that supports advocacy efforts and positions BGCAZ as a leading voice for youth in Arizona.
  • Educates the public, donors, community influencers, and policymakers on the impact of out-of-school programming.
  • Supports community events, media opportunities, and stakeholder initiatives through social and digital content.
  • Supports digital advertising efforts across Meta, Google Ads, YouTube, and related platforms.
  • Assists with content boosting and targeting strategies to increase awareness, enrollment, engagement, and fundraising.
  • Monitors social and digital KPIs, providing regular performance reporting and actionable recommendations.
  • Stays informed on platform trends, emerging tools, algorithm updates, and industry best practices.
  • Assists with organization-wide marketing initiatives, newsletters, campaign assets, graphic requests, and communication projects.
  • Coordinates with outside vendors and creative partners as needed.
  • Upholds best practices related to brand standards, youth privacy, digital accessibility, and content approvals.
  • Mentors and collaborates with interns or youth.
  • Consistent, high-quality social and digital content, and video production and editing.
  • Strong storytelling that authentically reflects Club experiences.
  • Proven ability to instill trust and confidence in stakeholders.
  • Solutions-oriented thinker with seasoned judgment.
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