Social Media & Content Manager, Public Relations

Evins Communications • New York, NY

1d • $70,000 - $90,000 • Hybrid

About The Position

Evins Communications is seeking a creative, strategic, and detail-oriented Social Media & Content Manager to enhance the digital presence of prominent brands in the luxury, lifestyle, travel, food, wine, and spirits sectors. The role is central to bridging strategy and creativity, focusing on building content that engages audiences, fosters communities, and achieves client objectives.

Requirements

• 3–5+ years in social media, content creation, or digital marketing.
• Proven track record of developing social strategies that drive results, preferably for lifestyle, luxury, travel, hospitality, or food & beverage brands.
• Strong writing skills adaptable to various brand voices.
• Proficiency in content creation, including photography, short-form video, and platform-native edits.
• Fluency across major social media platforms: Instagram, TikTok, LinkedIn, YouTube, Facebook.
• Experience with social media management tools such as Sprout Social, Hootsuite, or Loomly.
• Familiarity with design and editing tools like Canva, Adobe Creative Suite, CapCut.
• Proficiency in presentation software like PowerPoint.
• Solid understanding of analytics, paid social, and performance reporting.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Excellent communication and collaboration skills.
• High attention to detail.

Nice To Haves

• Agency experience.
• Deep understanding of social culture, trends, and digital innovation.
• Strong visual aesthetic, particularly for luxury and lifestyle storytelling.
• Experience working with influencers and creators.
• Willingness to create content on-site at events.
• Proactive and idea-driven approach to projects.
• Curiosity about media, culture, and audience engagement.

Responsibilities

• Building social strategies and content calendars aligned with campaigns, cultural moments, and brand goals.
• Creating diverse content including copy, graphics, short-form video, and platform-native storytelling.
• Producing real-time content at activations, events, and experiential moments through shooting and production.
• Managing daily publishing, scheduling, and community engagement across social platforms.
• Monitoring trends, platform updates, and cultural shifts to inform strategy.
• Collaborating with account, PR, and creative teams to ensure cohesive messaging across all channels (earned, owned, shared, influencer).
• Writing adaptable copy for various platforms, audiences, and campaign objectives.
• Managing influencer and creator partnerships, including content approvals and performance reporting.
• Analyzing social media data to identify effective strategies and areas for improvement.
• Conducting competitive audits and social listening to identify opportunities.
• Supporting agency marketing efforts, including social media, website content, presentations, newsletters, and thought leadership.
• Assisting in the creation of polished presentations and client-facing materials.
• Ensuring all content is on-brand, relevant, and delivered on time.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Pet insurance
• 401(k) retirement plan
• Generous Paid Time Off (PTO)
• Commuter benefits
• Access to perks at Studio at Rockefeller Center (merchant discounts, event access, weekly programming)
• Team tastings
• Professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed