Social Media Content Creator

Essense of Australia, Inc. • Lenexa, KS

10d • Onsite

About The Position

Essense of Australia is seeking a Social Media Content Creator, internally titled Social Creative Specialist, to join their social creative team in Lenexa, KS. This role is focused on visual storytelling and elevating content across platforms like Instagram, TikTok, and Pinterest. The creator will be involved in the entire content process, from concepting and planning to shooting, editing, and assembling branded content. Collaboration with social strategy and creative teams is key to enhancing the brand's social presence. The role also involves sharing insights with other content creators, trend scouting, performance analysis, store partnerships, and occasional travel for content capture. Essense of Australia values curiosity, collaboration, and a passion for new ideas in a fast-paced creative environment.

Requirements

• At least three to five years of strong social media experience in creating and managing social media content for consumer-facing brands.
• Genuine passion for social media and initiative in testing and adopting new practices.
• Experience in creating for Instagram, Facebook and TikTok and Pinterest.
• Ability to craft clear, engaging, audience-focused messaging.
• Skilled in photography and video creation.
• Familiarity with boosted and paid social campaigns.
• Strong understanding of how social campaigns support broader business and marketing objectives.
• Experience with analytics platforms such as Instagram Insights and Facebook Business Manager.
• Experience with content management tools such as Sprinklr, Later or Hootsuite.
• Experience in content creation tools such as Canva, CapCut, Adobe Creative Suite, etc.
• Knowledge of project management tools such as Microsoft Teams or Wrike.
• Ability to manage multiple projects, meet tight deadlines and adapt quickly.
• Ability to stay calm under pressure and maintain a professional brand presence.
• Exceptional attention to detail, organization and self-management.
• Process-oriented, with a strong work ethic and positive attitude.
• Flexibility to work outside standard hours as needed.

Nice To Haves

• Bachelor’s degree in Marketing, Advertising, Graphic Design, Communications, Business or related field preferred but not required.

Responsibilities

• Create engaging social content (copy, photo, video, and other assets) with cross-functional alignment.
• Manage brand-specific social content calendars and publish campaigns across platforms.
• Capture live events, behind-the-scenes moments, and in-store experiences.
• Curate and integrate user-generated content to elevate brand storytelling.
• Engage daily with our social communities—responding, moderating and fostering connection.
• Grow audiences by developing content that resonates with community needs and platform trends.
• Monitor performance and translate insights into actionable content improvements.
• Support paid/boosted campaigns and partner with digital teams to meet KPIs.
• Stay current on trends, competitive insights and new platform opportunities.
• Ensure consistent brand voice, quality and professionalism across all social communication.
• Maintain ongoing, daily social activity and help identify new ideas or opportunities.

Benefits

• competitive salaries
• comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree