Social Media Content Creator

Nori • Boston, MA

22h • Remote

About The Position

Nori is a clothing care brand that is reinventing how consumers care for their wardrobe. The brand's hero product, the Nori Press, introduced innovation to the laundry aisle, and the company is now expanding its product ecosystem to offer more efficient, branded, and beautiful solutions for everyday clothing care. As a digitally-native brand that is now available in over 1,800 Target stores nationwide, Nori is modernizing a category historically dominated by legacy players. The Social Media Content Creator will help tell the brand's story by conceptualizing, creating, and publishing compelling content across organic and paid social channels to grow the community and introduce Nori to millions of consumers. This is a hands-on, execution-heavy role with significant ownership, suitable for someone who enjoys content creation, understands internet culture, and is eager to contribute to a fast-growing consumer brand. The position is remote and based in the U.S., with a preference for candidates in Boston or New York City.

Requirements

• 1-2+ years of experience in content creation, social media, or a related marketing role.
• A content creator first: your portfolio showcases social content you've personally concepted, created, edited, and published.
• Comfortable both behind the camera and in front of it, serving as a relatable face of the Nori brand.
• Deeply plugged into internet culture, social trends, creators, and emerging platforms.
• Strong understanding of Instagram, TikTok, YouTube Shorts, and emerging social platforms.
• Fluent in content creation and editing tools including CapCut, Canva, and native platform editing tools.
• Excellent visual storytelling skills and an instinct for creating content that feels authentic, engaging, and native to each platform.
• Highly organized with strong project management skills and the ability to manage multiple creative priorities simultaneously.
• A proactive self-starter who brings ideas to the table instead of waiting for direction.
• Comfortable working in a fast-paced startup environment and excited to wear multiple hats as the company grows.

Nice To Haves

• Experience working with influencers or creators
• Familiarity with Meta and TikTok advertising
• Photography or videography experience
• A personal social presence that demonstrates your ability to build engaging content

Responsibilities

• Concept, shoot, edit, and publish social-first content across Instagram, TikTok, YouTube Shorts, and emerging platforms.
• Create engaging short-form video using iPhone, CapCut, Canva, and other creator tools.
• Develop recurring content series, founder storytelling, reactive content, and trend-driven concepts that feel native to each platform.
• Adapt product launches, retail partnerships, PR moments, and larger marketing campaigns into compelling social-first content.
• Assist in maintaining Nori's social content calendar and publishing cadence across channels.
• Stay ahead of platform trends, creator movements, and cultural moments, proactively bringing fresh ideas to the team.
• Confidently appear on camera as a relatable face of the Nori brand.
• Source, organize, and edit creative assets for Meta and TikTok advertising campaigns.
• Identify high-performing hooks, trends, and content formats that can be translated into paid creative.
• Collaborate with the marketing team to develop new ad concepts and creative testing ideas.
• Research high-performing creative across Meta, TikTok, and competitor brands to uncover new opportunities for Nori.
• Participate in creative brainstorming sessions focused on driving revenue through performance marketing.
• Support day-to-day community management by responding to comments and direct messages in Nori's brand voice.
• Foster meaningful engagement with customers, creators, and our growing online community.
• Track content performance and assist with weekly and monthly social reporting.
• Support product launches, retailer activations, influencer events, and other cross-functional marketing initiatives.

Benefits

• One-time home office setup stipend ($300)
• Generous PTO
• Parental leave, including 14 weeks maternity leave

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed