Social Media & Content Creator

Blo Homewood•Homewood, AL

10h•Onsite

About The Position

Blo Blow Dry Bar is looking for a creative, energetic, and trend-savvy Social Media & Content Creator to help elevate our brand and grow our online presence. We're searching for someone who understands the beauty industry, loves creating engaging content, and knows how to turn everyday salon moments into videos and posts that attract new clients. We want someone who doesn't just post content—we want a storyteller who can bring our brand to life. The ideal candidate is confident behind the camera, understands what performs well on social media, and can create engaging, relatable content that builds brand awareness, grows our following, and drives new client bookings. If you're passionate about content creation, love the beauty industry, and know how to create videos people want to watch and share, we'd love to hear from you! This is an IN PERSON job, for local to Birmingham only, due to the need for filming content in Salon.

Requirements

Proven experience managing social media accounts for a business or brand.
Strong videography, photography, and editing skills (Instagram Reels, TikTok, Canva, CapCut, or similar tools).
Knowledge of current social media trends, viral content, and platform best practices.
Ability to think creatively and generate new content ideas consistently.
Comfortable directing models and clients during content shoots.
Strong communication and organizational skills.
Passion for beauty, fashion, and creating memorable brand experiences.

Responsibilities

Create high-quality photo and video content in the salon.
Film, edit, and publish engaging Reels, TikToks, and Stories that align with current social media trends.
Develop a monthly content calendar highlighting our services, products, stylists, promotions, and salon culture.
Showcase client transformations, before-and-after results, special events, and behind-the-scenes content.
Create educational, entertaining, and relatable content that encourages sharing and engagement.
Collaborate with local influencers, models, and community partners to create fresh, authentic content.
Plan and coordinate content days, model calls, and promotional campaigns.
Write compelling captions and incorporate relevant hashtags and location tags.
Engage with our audience by responding to comments and messages and fostering an active online community.
Monitor analytics and continuously refine strategies to increase reach, engagement, and bookings.