Social Media Content Creator (Executive Social)
About The Position
23andMe is seeking a dynamic and seasoned Executive Social Media Content Creator to serve as the dedicated content arm for the Founder/CEO. This role is at the intersection of digital-first thought leadership, advancing genetics and social-first storytelling. The individual will be responsible for building and maintaining the Founder/CEO’s personal social media presence, crafting a compelling, authentic narrative that reflects her vision for the future of health, science, and personal empowerment. This role requires a seasoned content creator with demonstrated experience managing social media for C-suite executives or public figures. The individual will operate as a one-person production studio, planning, capturing, editing, and analyzing content, while also occasionally traveling with the Founder/CEO to capture in-the-moment storytelling opportunities.
Requirements
- 3–6+ years of professional experience in social media content creation or digital marketing, with at least 2 years of executive or high-profile personal brand management.
- Proven track record managing social media accounts for C-suite executives, public figures, or thought leaders.
- Portfolio of executive-level content required.
- Comfortable filming professional-quality content using both smartphones and DSLR cameras.
- Experienced in lighting, framing, and capturing spontaneous moments in dynamic environments.
- Proficiency in Premiere Pro and/or CapCut for video editing.
- Design experience required — Canva or AI-powered design tools are acceptable.
- Familiarity with reporting tools to analyze and optimize content performance.
- Deep understanding of platform-specific nuances across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook — including what performs well for individual creators vs. brands.
- Exceptional editorial skills with the ability to adapt voice and tone for executive-level communications.
- Comfortable writing everything from punchy captions to nuanced long-form LinkedIn posts.
- Able and willing to travel approximately 30% of the time, including domestic and international trips on potentially short notice.
- Strong project management skills with experience using tools such as Jira, Sprout Social, or similar platforms.
Nice To Haves
- Background in health, science, biotech, or technology sectors.
- Experience working within a startup or fast-paced, mission-driven company.
- Existing understanding of genetics, genomics, or personalized medicine — or a genuine enthusiasm to learn.
Responsibilities
- Developing editorial calendars, scripting posts and short-form video, and crafting captions that capture the Founder/CEO’s authentic voice across platforms.
- On-the-ground filming and photography at events, speaking engagements, lab visits, and day-in-the-life moments.
- End-to-end post-production including video editing, graphic design, and asset creation.
- Reviewing performance metrics, identifying what's working, and iterating on the content strategy to maximize reach and engagement.
- Develop and steward the Founder/CEO’s social media persona across LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms, ensuring consistency, authenticity, and alignment with 23andMe's brand and mission.
- Partner with Head of Communications on PR and social media thought leadership.
- Conceptualize, script, shoot, and edit high-quality video and photo content independently, from ideation through publishing.
- Accompany Founder/CEO to speaking engagements, conferences, media events, and other appearances (approximately 30% travel) to capture real-time content opportunities.
- Monitor internet culture, algorithm shifts, and platform trends to identify timely, authentic opportunities for Founder/CEO to participate in relevant conversations.
- Coordinate with Brand Marketing, Communications, and Science teams to align Founder/CEO’s content with major product launches, heritage initiatives, and company milestones.
- Craft thoughtful, executive-level messaging that positions Founder/CEO as a leading voice in genetics, healthcare, and entrepreneurship.
Benefits
- Equal employment opportunity for all applicants and employees.
- Reasonable accommodation for qualified individuals with disabilities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
