Social Media Content Creator (Executive Social)

23andMe Research Institute • Palo Alto, CA

4d • Onsite

About The Position

23andMe is seeking a dynamic and seasoned Executive Social Media Content Creator to serve as the dedicated content arm for the Founder/CEO. This is an incredible role at the intersection of digital-first thought leadership, advancing genetics and social-first storytelling. You will be responsible for building and maintaining the Founder/CEO’s personal social media presence, crafting a compelling, authentic narrative that reflects her vision for the future of health, science, and personal empowerment. This role requires a seasoned content creator with demonstrated experience managing social media for C-suite executives or public figures. You will operate as a one-person production studio, planning, capturing, editing, and analyzing content, while also occasionally traveling with the Founder/CEO to capture in-the-moment storytelling opportunities.

Requirements

• 3–6+ years of professional experience in social media content creation or digital marketing, with at least 2 years of executive or high-profile personal brand management.
• Proven track record managing social media accounts for C-suite executives, public figures, or thought leaders.
• Portfolio of executive-level content required.
• Comfortable filming professional-quality content using both smartphones and DSLR cameras.
• Experienced in lighting, framing, and capturing spontaneous moments in dynamic environments.
• Proficiency in Premiere Pro and/or CapCut for video editing.
• Design experience required — Canva or AI-powered design tools are acceptable.
• Familiarity with reporting tools to analyze and optimize content performance.
• Deep understanding of platform-specific nuances across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook — including what performs well for individual creators vs. brands.
• Exceptional editorial skills with the ability to adapt voice and tone for executive-level communications.
• Comfortable writing everything from punchy captions to nuanced long-form LinkedIn posts.
• Able and willing to travel approximately 30% of the time, including domestic and international trips on potentially short notice.
• Strong project management skills with experience using tools such as Jira, Sprout Social, or similar platforms.

Nice To Haves

• Background in health, science, biotech, or technology sectors.
• Experience working within a startup or fast-paced, mission-driven company.
• Existing understanding of genetics, genomics, or personalized medicine — or a genuine enthusiasm to learn.

Responsibilities

• Developing editorial calendars, scripting posts and short-form video, and crafting captions that capture the Founder/CEO’s authentic voice across platforms.
• On-the-ground filming and photography at events, speaking engagements, lab visits, and day-in-the-life moments.
• End-to-end post-production including video editing, graphic design, and asset creation.
• Reviewing performance metrics, identifying what's working, and iterating on the content strategy to maximize reach and engagement.
• Develop and steward the Founder/CEO’s social media persona across LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms, ensuring consistency, authenticity, and alignment with 23andMe's brand and mission.
• Partner with Head of Communications on PR and social media thought leadership.
• Conceptualize, script, shoot, and edit high-quality video and photo content independently, from ideation through publishing.
• Accompany Founder/CEO to speaking engagements, conferences, media events, and other appearances (approximately 30% travel) to capture real-time content opportunities.
• Monitor internet culture, algorithm shifts, and platform trends to identify timely, authentic opportunities for Founder/CEO to participate in relevant conversations.
• Coordinate with Brand Marketing, Communications, and Science teams to align Founder/CEO’s content with major product launches, heritage initiatives, and company milestones.
• Craft thoughtful, executive-level messaging that positions Founder/CEO as a leading voice in genetics, healthcare, and entrepreneurship.

Benefits

• We value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed