About The Position

We are looking for a full-time Bilingual English/Spanish Content & Marketing Lead to build a content machine around our commercial landscaping business, team, customers, culture, and the day-to-day life of building companies. This role requires a hands-on, documentary-style approach to capture authentic moments and stories. The ideal candidate will be inspired by creators like Gary Vaynerchuk, Alex Hormozi, Codie Sanchez, and Steven Bartlett, focusing on real, fast, useful, human, direct, and high-volume content. You will be involved in various aspects of the business, from leadership meetings and job sites to customer interactions and travel, with the primary goal of identifying and capturing compelling content opportunities. Fluency in both English and Spanish is a critical requirement for interviewing, connecting, and building trust across both languages.

Requirements

  • Fluent in English and Spanish, spoken and written.
  • Located in Northwest Arkansas or willing to relocate.
  • Full-time availability.
  • Able to travel domestically and internationally 3–4 times per year for up to 2 weeks at a time, sometimes longer.
  • Valid passport or ability to obtain one quickly.
  • Strong camera skills for video and photo content.
  • Strong understanding of basic audio, lighting, and framing.
  • Comfortable filming in various environments including offices, events, job sites, vehicles, travel settings, and outdoor environments.
  • Comfortable interviewing people in both English and Spanish.
  • Strong understanding of social media platforms and current content styles.
  • Able to do basic short-form editing.
  • Organized enough to manage and share large volumes of content.
  • Valid driver’s license and reliable transportation.
  • Comfortable working some early mornings, evenings, weekends, and travel days when the content opportunity requires it.

Nice To Haves

  • Experience creating content for a service business, construction company, landscaping company, entrepreneur, coach, or personal brand.
  • Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, Lightroom, Photoshop, Canva, or similar tools.
  • Experience creating reels, TikToks, YouTube Shorts, podcast clips, testimonials, event recaps, or behind-the-scenes content.
  • Drone experience or willingness to learn.
  • Photography experience.
  • Event coordination experience.
  • Experience working with remote marketing or creative teams.
  • Experience creating bilingual content.
  • Comfortable around field teams, equipment, commercial properties, and fast-moving environments.

Responsibilities

  • Documenting leadership and coaching aspects of the business through a "document, don’t just create" style, capturing b-roll, short talking-head videos, leadership lessons, and quick ideas.
  • Capturing content at scale without making the day feel like a production shoot.
  • Traveling on select business trips, including international trips.
  • Identifying strong hooks, soundbites, lessons, funny moments, and stories that could become great content.
  • Setting up basic lighting, audio, camera angles, and recording environments.
  • Making content creation feel easy instead of forced.
  • Telling the story of the commercial landscaping business by capturing crews, equipment, properties, finished work, team meetings, job sites, events, and customer interactions.
  • Interviewing team members, crew members, customers, vendors, and community members.
  • Creating street-style interviews and finding stories within the team that aid recruiting, sales, brand trust, and culture.
  • Showing the quality of work and highlighting Spanish-speaking team members.
  • Creating content that builds trust and encourages business engagement.
  • Spending time in the field, including job sites, with crews, and at events.
  • Helping make marketing events more valuable by capturing content before, during, and after.
  • Coordinating with vendors, attendees, customers, and team members for events.
  • Gathering testimonials, social clips, photos, recap videos, and behind-the-scenes content from events.
  • Ensuring events become long-term marketing assets.
  • Uploading, organizing, labeling, and sharing raw content with the remote marketing team.
  • Communicating the story and context behind the footage.
  • Flagging the best clips, strongest moments, and highest-value opportunities.
  • Reviewing content to ensure it is on-brand and relevant.
  • Assisting in deciding what content should be posted, repurposed, clipped, boosted, or improved.
  • Staying updated on social media trends, formats, hooks, editing styles, tools, and platform changes.

Benefits

  • $52,000 base salary
  • Up to $8,000 in annual performance bonuses
  • Company-paid business travel
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