Social Media Content Creator and Client Intake Specialist

Mitchell Proner PcNew York, NY
Onsite

About The Position

Proner & Proner is a plaintiffs' personal injury law firm in Midtown Manhattan with over 35 years of experience. We specialize in construction accident and New York Labor Law cases, motor vehicle collisions, and premises liability matters across New York City, Long Island, Westchester, and Connecticut. We are a small, hands-on office where your contributions are visible and your ideas are valued. We are seeking an individual who can assist injured people in taking the first step towards receiving help and effectively communicate the firm's mission to a broader audience.

Requirements

  • 2 or more years of experience in social media content creation, digital marketing, customer service, call center, sales, or legal intake.
  • Excellent written and spoken English.
  • Comfortable on camera and behind it; able to shoot and edit vertical video on a phone.
  • Working knowledge of CapCut, Adobe Premiere, Canva, or comparable editing and design tools.
  • Genuine empathy and ability to make callers feel comfortable.
  • Strong organization and follow-through skills.
  • Comfort with case management and CRM software.
  • Discretion and ability to maintain strict confidentiality of client information.

Nice To Haves

  • Prior experience at a personal injury or plaintiffs' side law firm.
  • Conversational Spanish.
  • Photography, graphic design, or motion graphics skills.
  • Experience with paid social or working alongside an SEO agency.

Responsibilities

  • Plan, write, film, and edit short-form video content for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.
  • Build and maintain a monthly content calendar that includes case results, client education, personal injury law explainers, community events, and firm culture.
  • Write captions, hooks, and copy that are engaging and relatable.
  • Coordinate with attorneys to transform case wins and legal developments into understandable content for a non-legal audience.
  • Capture photos and videos in the office, at events, and on location.
  • Track social media performance metrics (reach, engagement, follower growth, inbound leads) and report on effective strategies.
  • Collaborate with the outside SEO and paid search vendor to ensure organic social media efforts support the overall marketing strategy.
  • Support content related to motorcycle rights and community outreach, including event coverage.
  • Answer incoming calls, web form submissions, chat inquiries, and social media messages from prospective clients.
  • Conduct compassionate and thorough intake interviews, accurately recording details of incidents, injuries, treatment, and insurance information in the case management system.
  • Screen inquiries based on firm criteria and promptly escalate promising cases to an attorney.
  • Persistently follow up with prospective clients who have not yet signed, and manage the sending and tracking of retainer agreements.
  • Refer out or politely decline cases that fall outside the firm's practice areas.
  • Maintain intake records and generate weekly reports on lead sources and conversion rates.

Benefits

  • 401(k)
  • Bonus based on performance
  • Health insurance
  • Paid time off
  • Transit benefits
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