Social Media Content Coordiantor

VASA FITNESS • Greenwood Village, CO

2d • $60,000 - $68,150 • Hybrid

About The Position

At VASA Fitness, we're more than a gym--we're a growing fitness brand with an even bigger story to tell. As VASA expands into new communities, social media is becoming an increasingly important part of how people discover our brand, experience our culture, and ultimately walk through our doors. We're looking for a Social Media Content Coordinator who knows what makes people stop scrolling--and has the professional experience to bring those ideas to life for a brand. This is a hands-on role for an experienced content creator with 3+ years of professional experience creating social content within a brand or agency environment. You'll be in our clubs capturing photo and video content on your iPhone, helping coordinate shoots, scheduling and publishing across platforms, engaging with our community, and keeping a constant pulse on emerging trends and what VASA should be doing next. You'll need both a creative eye and strong execution skills. We're looking for someone who can take direction and run with it, manage multiple pieces of content and competing deadlines, and understand how social performance should influence what gets created next. You'll help turn performance insights, trends, UGC, and what's happening inside our clubs into content that feels relevant, timely, and unmistakably VASA. You'll join a growing Marketing team where social is a priority and an important part of VASA's continued growth. There's room to expand your skills across content creation, production coordination, UGC, copywriting, community management, and analytics while taking meaningful ownership of how VASA shows up across social. Professional content creation experience and a portfolio are required for consideration.

Requirements

• 3+ years of experience creating and managing social media content for a business or organization.
• Must have degree in Communications, Advertising, Business, Marketing, or another relevant field.
• Deep understanding of how content should be crafted for Instagram, TikTok, Facebook, LinkedIn, and YouTube. You know how to bring platform-native ideas to life.
• Ability to think outside the box with a strong eye for detail and design. Committed to high-quality execution.
• You take ownership of your workload and manage up
• You can juggle 40+ pieces of content at once without dropping a ball, hit deadlines on outlined timelines, and pivot fast when trending posts shift priorities.
• A can-do attitude and strong teamwork skills.
• Basic understanding of the marketing landscape and how social media supports broader brand objectives.
• Excellent written communication skills; proficiency in Microsoft Office; experience with photo and video editing tools.
• Comfortable flying and staying overnight to support new club openings, confidently capturing opening day content, and running influencer tours on-site. Once or twice per month.

Nice To Haves

• Passion for fitness and wellness is a bonus!
• Familiarity with project management platforms is a plus.

Responsibilities

• Keep VASA relevant and on trend across all social media channels.
• Proactively monitor emerging social trends and platform updates to position VASA as a leader in the fitness space.
• Draft short- and long-form copy tailored to Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Own content development from concept to execution, including in-club content capture.
• Edit, resize, and finalize content while managing the review process with the Social Media Senior Manager and Director of Social.
• Leveraging long-form content (blogs, webinars, press releases), create engaging, graphic-driven, & bite-sized social posts that are unique and relevant to each platform.
• Maintain brand standards across all social platforms, ensuring consistent voice, visuals, compliance, and disclaimers.
• Own execution and coordination of production logistics, including club selection, model and GM outreach, and day-of shoot scheduling.
• Following shoot, manage due dates for editing and approvals based on content calendar and ultimate live date.
• Maintain and update the monthly content calendar in partnership with the Social Media Senior Manager.
• Ensure timely delivery and scheduling of content, considering campaign tags, alt text, and approval status.
• Schedule posts on social media management tools.
• Monitor and manually publish time-sensitive launches (product drops, events).
• Manage UGC reposting by monitoring tags across platforms (priority IG & TikTok) and proactively sharing relevant Stories.
• Flag high-performing UGC for potential in-feed use.
• Engage with followers using brand voice, responding to positive comments, and fostering community.
• Maintain and organize the asset library on Dropbox (or similar platform) and link assets to the final content calendar for easy scheduling.
• Pull monthly post-level analytics and identifying top-performing content by platform.
• Collaborate with marketing and PR team to brainstorm ideas to keep content fresh and relevant.
• Collaborate with creative team to ideate and develop branded social assets.
• Advise, comply with, and support cross-functional compliance with social media processes and procedures.
• Support additional marketing initiatives, including but not limited to, influencer execution, new club opening projects, online community engagement, and the REVIVE business.

Benefits

• Two complimentary gym memberships--one for themselves and another to give away
• 401k options
• Flexible Vacation Plan
• Paid Holidays
• Paid Parental Leave
• Health, Dental, Vision Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree