Social Media Content Associate (On-site)

Kaplan Early Learning Company • Winston-Salem, NC

11d • Onsite

About The Position

Kaplan Early Learning Company is growing and seeks to hire a Social Media Content Associate (On-site). For over 50 years, Kaplan Early Learning Company has been a champion for children. From our research-based curricula to enriching classroom environments and innovative technology solutions, Kaplan's products and services inspire a lifelong love of learning in children and educators. At Kaplan, we come to work every day knowing that we are making an impact on children, families, and educators not only in our local communities, but around the world! We are a national leader in the early childhood educational market, and we remain focused on what makes our organization different - Our People! If you are looking to join an organization where your talents are recognized, we're the team to join. It's often said when you join the Kaplan team you never want to leave - so prepare yourself to partner with a passionate staff who celebrates an average tenure of 15 plus years! Kaplan Early Learning Company is seeking a creative and enthusiastic Social Media Content Associate to help grow our brand presence and engage our online community. This role is ideal for a marketing professional who enjoys storytelling, short-form video creation, community engagement, and producing content that inspires and educates audiences across social media channels. The Social Media Content Associate will play a key role in capturing, creating, editing, publishing, and analyzing engaging social content while collaborating closely with content, design, and marketing team members. Success in this role requires a passion for content and video creation, a willingness to be behind and in front of the camera when needed, and the ability to translate products, events, and educator stories into compelling social content.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field (or equivalent experience).
• 2+ years of experience managing social media for a brand is preferred.
• Strong writing, communication, and storytelling skills.
• Experience creating and editing short-form video content.
• Comfort appearing on camera and directing or capturing video content featuring others.
• Experience using video editing tools such as CapCut, Frame.io, or similar platforms.
• Ability to manage multiple projects and deadlines simultaneously.
• Comfort working cross-functionally with design, content, and marketing teams
• Interest in social media marketing, brand building, and demand generation.
• Creative mindset with a passion for social media content creation and brand building
• A collaborative, hard-working spirit!

Nice To Haves

• Experience with social media scheduling and analytics tools, including HubSpot is preferred.
• Familiarity with paid social campaigns is preferred.
• Exposure to performance reporting and KPI tracking preferred.
• Passion for education or experience working with early childhood-focused brands (preferred).
• Interest in or familiarity with early childhood education is a plus.

Responsibilities

• Create engaging platform-specific content, including: Short-form videos (Reels, Shorts, Stories, and other emerging formats), Product spotlights and educational activities, Behind-the-scenes and event coverage, Customer testimonials and classroom features, Static posts and carousels, Polls, Q&As, and community engagement posts
• Write compelling captions optimized for engagement and discoverability.
• Capture video content during company events, conferences, product launches, and other marketing initiatives
• Edit video content using tools such as Frame.io, CapCut, or similar platforms
• Schedule and publish content across platforms including Instagram, Facebook, LinkedIn, Pinterest, and others as appropriate
• Actively engage with Kaplan's online community by monitoring comments, messages, and mentions
• Respond to audience inquiries in a timely and professional manner
• Identify and engage with brand advocates, educators, and customers
• Curate and amplify user-generated content, including classroom photos, testimonials, and conference experiences
• Build meaningful relationships that foster community and strengthen brand awareness
• Support execution of the social media strategy defined by marketing leadership
• Maintain and update the social content calendar to ensure consistent posting aligned with campaigns, product launches, promotions, and seasonal initiatives
• Collaborate with content, design, merchandising, and marketing teams to identify compelling content opportunities
• Stay current on social trends, platform updates, and emerging opportunities
• Partner with cross-functional teams to align social messaging with broader marketing campaigns
• Provide social coverage for trade shows, conferences, promotions, and product launches
• Assist with basic paid social support as directed by marketing leadership
• Monitor performance metrics, including engagement, reach, follower growth, and traffic
• Identify opportunities to improve performance through: Video performance analysis, A/B testing, Caption and hook optimization, Platform-specific adjustments
• Share monthly performance insights and recommendations with marketing leadership

Benefits

• Competitive pay rate
• Paid Time Off including holidays
• Paid Maternity/Paternity Leave
• Supplemental Program Childcare Discounts
• Medical, Dental, Vision Insurance
• Matching 401(k) Plan plus a suite of financial educational services to include consultations with licensed representatives
• Short-term disability and long-term disability income replacement programs through Voya Insurance
• Educational Tuition Assistance
• Verizon and AT&T Discount
• YMCA Discount
• Employee Referral Bonus
• LifeMart Discount Shopping Website
• Kaplan Outlet Center Discount
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level