Social Media & Community Marketing Specialist

Good Foods Group, LLC•Pleasant Prairie, WI

3d•Hybrid

About The Position

This role is responsible for cultivating and engaging online communities, managing social media content calendars, overseeing influencer programs, and supporting broader marketing and communications initiatives. The specialist will act as the brand's voice online, foster consumer relationships, and contribute to brand sentiment. This hybrid role requires collaboration across teams and adherence to company policies.

Requirements

Must be at least 18 years old.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
2–3 years of relevant experience in social media, community management, or brand communications.
Experience managing social media platforms and supporting communication initiatives.
Valid driver’s license required; must be insurable under Good Foods Group’s insurance policy.

Nice To Haves

Experience managing business accounts across Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, YouTube, and emerging social platforms.
Experience with social media management and scheduling platforms such as Sprout Social, Hootsuite, or similar tools
Experience developing and editing photo and video content, ideally through Canva, CapCut, etc.
Demonstrate strong collaboration skills with internal and external teams
Ability to manage several projects at once while working with cross-functional teams
Strong attention to detail in a highly dynamic and changing environment
Effective time management and organizational skills
Willingness and ability to work in a team environment

Responsibilities

Cultivate and actively engage online communities across social platforms, serving as the voice of the brand while fostering authentic consumer relationships and positive brand sentiment.
Manage day-to-day community engagement by monitoring and responding to comments, messages, reviews, and consumer inquiries in a timely and professional manner.
Develop, maintain, and execute integrated social media content and calendar aligned with brand priorities, marketing campaigns, product launches, seasonal moments, and cultural trends.
Monitor emerging social media trends, platform updates, competitive activity, and consumer conversations to identify opportunities for engagement and content innovation.
Support development and optimization of short-form video, social-first content, and user-generated content programs to increase engagement and reach.
Oversee the Influencer Program, including partnership identification, contracting, content review and approval, performance tracking, relationship management, and budget stewardship.
Manage branded social partnerships and collaborations from planning through execution, including timelines, asset coordination, deliverables, and performance recap reporting.
Support paid social initiatives by collaborating with agency partners on content development, campaign execution, and performance evaluation.
Track and communicate social and influencer program results.
Assist with public relations initiatives and media opportunities by coordinating messaging, timelines, approvals, and content distribution.
Manage social media, influencer, and community marketing budgets including invoice processing, coding, and expense tracking.
Collaborate across Corporate Communications to support employee communications, company announcements, LinkedIn content, etc..
Comply with all Company rules, regulations, and policies.
Perform other duties as assigned.