Social Media Community Manager

Cousera Internal Rehire Job Board•Mountain View, CA

19d•$113,050 - $143,000•Remote

About The Position

At Coursera, we aim to allow employees to develop their skills and grow their careers. One way we do this is with internal transfers. In order to support open and fair transfers, we practice transparency and have set guidelines for who is eligible to request a transfer. Anyone who has been in their role for more than 6 months and in good standing may apply for a new position at Coursera. For consideration outside this timeframe, individuals should talk to their manager and People Business Partner. Please be sure to read the our Internal Mobility Program Policy here. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to do their best work together. Our virtual hiring and onboarding experience makes it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below. About this role You'll help build and engage Coursera's global learner community across organic social channels, sitting at the intersection of social strategy, audience engagement, learner advocacy, and brand storytelling. Rather than managing reactions alone, you'll develop proactive engagement approaches that increase Coursera's visibility, strengthen learner relationships, and surface insights that inform social content and broader marketing strategy. You'll partner closely with Social, Brand, Content, Learner Support, PR/Comms, and external agency partners to ensure Coursera shows up with a timely, thoughtful, and learner-centered voice. You'll also identify learners with compelling stories, build a pipeline for follow-up, and help translate community conversations into content opportunities, testimonials, and strategic insights. About your skills Social Media Management Core skill for managing community voice, engagement, and interactions across Coursera's organic social platforms daily. Social Listening Critical for identifying community trends, learner sentiment shifts, and emerging platform behaviors to inform strategy. Community Outreach Vital for building learner story pipeline, identifying compelling outcomes, and conducting thoughtful learner outreach.

Requirements

5+ years of experience in community management across major social platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Reddit, or X
Experience using social media management, social listening, or reporting tools to monitor engagement, sentiment, and audience trends, and to source customer stories for marketing purposes
Experience building proactive community engagement programs that go beyond inbound response management
Experience navigating sensitive customer or community issues with sound judgment, empathy, and clear escalation practices

Responsibilities

Develop and execute proactive community engagement strategies across Coursera's organic social channels, including LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, X, and emerging community surfaces like Reddit to grow brand visibility and deepen learner connection
Manage Coursera's community voice across social platforms by responding to high-priority learner comments, mentions, repost opportunities, and engagement moments, while coordinating with agency support for general comment response
Identify community trends, learner needs, sentiment shifts, and emerging platform behaviors, then translate findings into actionable recommendations for social content, campaigns, and audience engagement strategy
Build and maintain a learner story pipeline by identifying learners with compelling outcomes or experiences, conducting thoughtful outreach, and coordinating follow-up with relevant internal partners
Partner with Learner Support, Social, Brand, Content, PR/Comms, Legal, and agency teams to escalate sensitive issues, align on messaging, and ensure community interactions reflect Coursera's brand and values
Track and report on community engagement, proactive outreach, learner story sourcing, sentiment, and recurring themes to measure impact and inform ongoing strategy