Social Media Community Manager
About The Position
You'll help build and engage Coursera's global learner community across organic social channels, sitting at the intersection of social strategy, audience engagement, learner advocacy, and brand storytelling. Rather than managing reactions alone, you'll develop proactive engagement approaches that increase Coursera's visibility, strengthen learner relationships, and surface insights that inform social content and broader marketing strategy. You'll partner closely with Social, Brand, Content, Learner Support, PR/Comms, and external agency partners to ensure Coursera shows up with a timely, thoughtful, and learner-centered voice. You'll also identify learners with compelling stories, build a pipeline for follow-up, and help translate community conversations into content opportunities, testimonials, and strategic insights.
Requirements
- 5+ years of experience in community management across major social platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Reddit, or X
- Experience using social media management, social listening, or reporting tools to monitor engagement, sentiment, and audience trends, and to source customer stories for marketing purposes
- Experience building proactive community engagement programs that go beyond inbound response management
- Experience navigating sensitive customer or community issues with sound judgment, empathy, and clear escalation practices
Responsibilities
- Develop and execute proactive community engagement strategies across Coursera's organic social channels, including LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, X, and emerging community surfaces like Reddit to grow brand visibility and deepen learner connection
- Manage Coursera's community voice across social platforms by responding to high-priority learner comments, mentions, repost opportunities, and engagement moments, while coordinating with agency support for general comment response
- Identify community trends, learner needs, sentiment shifts, and emerging platform behaviors, then translate findings into actionable recommendations for social content, campaigns, and audience engagement strategy
- Build and maintain a learner story pipeline by identifying learners with compelling outcomes or experiences, conducting thoughtful outreach, and coordinating follow-up with relevant internal partners
- Partner with Learner Support, Social, Brand, Content, PR/Comms, Legal, and agency teams to escalate sensitive issues, align on messaging, and ensure community interactions reflect Coursera's brand and values
- Track and report on community engagement, proactive outreach, learner story sourcing, sentiment, and recurring themes to measure impact and inform ongoing strategy
Benefits
- comprehensive health and wellness benefits
- bonus and RSU equity programs
- global perks designed to help you grow and thrive wherever you are
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
