Social Media & Communications Specialist (Contract)

Questrade Financial Group•Toronto, ON

3d•Hybrid

About The Position

Questrade Financial Group (QFG) is seeking a Social Media & Communications Specialist for a 12-month contract position. This role is responsible for executing and overseeing QFG's external online representation, focusing on the Employer Brand Strategy. It also involves internal communications to foster organizational culture and enhance employee engagement. The primary goal is to increase national and global awareness of QFG's employer brand, with a strategic emphasis on attracting top talent, recognizing early careers (interns/new grads), and engaging key players in the talent landscape. The specialist will develop and implement QFG's social media strategy, focusing on employer branding, content creation, platform management (LinkedIn, Instagram, Glassdoor, etc.), and analysis. Additionally, they will develop and implement internal communications to promote employee engagement and understanding of QFG's mission, vision, and values.

Requirements

2-3+ years of experience in communications strategy development is essential.
Video editing and design skills (required).
Excellent verbal and written communication skills.
Ability to work well under pressure and meet deadlines.
Content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed etc.).
Knowledge of SEO and web design development.
Proven social media and networking experience (internal and external).
Hands-on experience as a specialist in digital social media.
Familiarity with social analytics tools.
Strategic and creative mindset.
Meticulous attention to detail.

Responsibilities

Develop and implement a social media strategy aligned with QFG’s employer brand strategy.
Create content for social media channels to promote QFG’s Employer Brand, including photography, videography, editing, and internal approvals.
Collaborate with key internal stakeholders to brainstorm content ideas aligned with QFG’s Brand & Talent Attraction strategy.
Measure social media performance in relation to Talent Acquisition.
Support and evaluate the results of social media campaigns with hiring teams.
Adhere to QFG’s brand style guide to ensure high-quality content production.
Promote QFG’s employer value proposition through social channels.
Create and manage a content calendar and provide talent branding strategies.
Work with the marketing team to leverage best practices and cross-promote initiatives from both client and employer perspectives.
Research social media for emerging trends and best practices, making recommendations to improve the employer brand social position.
Run and actively manage the Culture Champs ambassador program.
Manage external employer branding review profiles to ensure they are updated, accurate, and engaging.
Monitor and respond to external comments related to the employer brand, summarizing key themes and sharing feedback with department leaders.
Work closely with marketing to implement changes to the careers page as needed.
Support internal communications using robust content and various methods (newsletters, graphic design, emails, video, Google Site, print, etc.) to increase engagement and support culture.
Ensure all internal communications reflect the "we care" mission and are timely, accurate, and compelling.
Support Corporate Social Responsibility initiatives relevant to the Employer Brand and employee engagement.
Assist with the execution of Employer Branding events.