Social Media & Business Development Liaison

Ridgeview Institute Smyrna • Smyrna, GA

15d • $50,000 - $67,000

About The Position

The Social Media & Business Development Liaison at Ridgeview Institute Smyrna (RIS) plays a critical role in driving growth, expanding community partnerships, and elevating the hospital’s brand presence across Georgia. This position blends digital strategy with in-person outreach, directly impacting patient access, referral development, and program visibility—especially within our Evergreen Program for seniors. This is a high-impact, relationship-driven role for someone who thrives on building connections, creating momentum, and turning strategy into measurable results.

Requirements

• High School diploma required; Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred.
• Experience in healthcare outreach, admissions, business development, or related field required
• Strong relationship-building and networking skills
• Proven ability to drive engagement, referrals, or business growth
• Digitally savvy with the ability to use social media as a strategic business tool
• Self-motivated with a high level of initiative, accountability, and follow-through
• Strong verbal and written communication skills with a professional presence
• Ability to manage time effectively and prioritize in a fast-paced, results-driven environment

Nice To Haves

• Experience working with long-term care communities (nursing homes, assisted living, memory care) strongly preferred
• Experience managing or growing social media platforms in a professional setting is preferred

Responsibilities

• Lead and grow RIS’s presence across major social media platforms
• Develop and execute content strategies that promote RIS and its full continuum of behavioral health programs
• Drive engagement that converts into awareness, inquiries, and referrals
• Monitor and respond to social media reviews, comments, and messages in a timely and professional manner
• Build and maintain referral relationships with nursing homes, assisted living, and memory care communities across Georgia
• Represent RIS in the community through meetings, presentations, and outreach visits
• Identify, develop, and secure new partnership opportunities to support admissions growth
• Serve as a key liaison between RIS and external partners to strengthen referral pipelines
• Track outreach efforts, referral activity, and engagement metrics
• Demonstrate ownership of territory and results, proactively identifying opportunities for growth
• Collaborate with internal teams to align outreach efforts with hospital priorities and program goals

Benefits

• 401(k) + matching
• Health insurance
• 100% company-paid life insurance coverage up to 2x your annual salary
• Vision insurance
• Dental insurance
• 100% company-paid long-term disability insurance
• Paid time off
• Paid Holidays
• Cafeteria on site + discounted meals
• Employee engagement events
• Employee assistance program
• Employee recognition program
• Free parking
• Career & training development opportunities
• Dynamic and inclusive work environment
• Engaged management team dedicated to your success
• A guiding mission and set of values that serve as both our north star and yours, anchoring our collective purpose and aspirations

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level