Social Media Associate - CoStar Group - Arlington, VA

CoStar Group•Arlington, VA

2d•Onsite

About The Position

CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. The Social Media Associate role focuses on social media community management, listening, and performance reporting for CoStar Group and its flagship product, CoStar. This position is crucial for protecting and enhancing brand reputation, strengthening customer relationships, and generating insights that inform organic content, paid social strategies, and employee advocacy across the company.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Sociology, Psychology, English, or a related field, from an accredited, not-for-profit, in person, University or College.
2+ years of experience in social media, public relations, customer service, communications, or related fields.
1+ years of experience with Sprout Social or a similar monitoring/reporting tool.
Strong organizational and time-management skills, with the ability to manage multiple concurrent workflows.
Strong analytical, written, and verbal communication skills, with a customer-centric approach to engagement.
Exceptional attention to detail and commitment to accuracy.

Nice To Haves

Ability to think strategically and act proactively in ambiguous situations.
Flexibility and adaptability in a fast-changing social media environment.
Composure and resilience when engaging with challenging or critical public feedback.
Demonstrated curiosity and commitment to continued learning and professional development.
Proficiency with Microsoft Outlook, Teams, Word, PowerPoint, and Excel.
Experience with Asana or similar project management tools a plus.
Ability to read and write in Spanish and/or French a plus.

Responsibilities

Monitor and engage with CoStar Group and CoStar's social media communities daily, including comments, DMs, mentions, and tags.
Implement strategies to grow and nurture online audience engagement that reinforce brand voice.
Respond to community inquiries and feedback promptly and professionally, identifying opportunities for deeper engagement.
Escalate product- or service-related questions to appropriate internal stakeholders and track resolution.
Monitor daily media coverage and translate relevant coverage into timely social media engagement or content opportunities.
Support and help refine the team's social media moderation and crisis management protocols.
Strategically follow employee advocates, clients, prospects, and community partners.
Monitor compliance with social media guidelines and escalate brand risk as needed.
Monitor social media conversations to surface decision-ready insights for marketing, sales, product, HR, and analytics teams.
Build and maintain listening queries, refining them regularly to ensure accurate, high-signal data capture.
Partner with social media and analytics teams to connect listening insights to strategic content feedback loops.
Track and analyze community engagement and listening metrics, delivering insights to improve strategy.
Monitor organic social media content performance and surface recommendations for optimization.
Reconcile and analyze boosting (paid social) campaign performance and audience data to inform optimizations.
Organize Employee Advocacy users into teams and groups to streamline reporting.
Measure employee advocacy program effectiveness and recommend improvements to reach and participation.
Develop and drive consistent reporting cadence: weekly team chat standups, monthly management reports, and quarterly business reviews.
Proactively monitor and share platform updates and emerging social media trends to ensure strategies remain aligned with current best practices.
Support the social media team with organic social, boosting (paid social), and employee advocacy surges and coverage as needed.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks