Senior Manager, Product Marketing - CoStar - Arlington, VA
About The Position
For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we’ve built trusted brands that set the standard for quality, transparency, and insight in the market. As we expand our leadership in real estate information and technology, we seek a Senior Manager, Product Marketing, to lead go-to-market strategy, positioning, and demand generation for CoStar, the most comprehensive platform for commercial real estate information, analytics, and news. This role is pivotal in defining how we connect our data-driven solutions with business customers across multiple industries, driving awareness, adoption, and growth.
Requirements
- Bachelor’s degree required from an accredited, not-for-profit, in person, University or College; Master’s degree preferred.
- 7+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries.
- Proven success in designing and executing full-funnel marketing strategies.
- Strong analytical mindset with ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills, with proven ability to influence across levels and functions.
- Demonstrated track record of collaboration in fast-paced, cross-functional environments.
- Strong strategic thinking combined with hands-on execution.
- Willingness to travel up to 20% for conferences, client meetings, and team collaboration.
Responsibilities
- Develop and execute integrated product marketing strategies that drive growth across B2B customer segments.
- Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.
- Lead launch planning for new features, enhancements, and market initiatives.
- Design and execute multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
- Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
- Build narratives that simplify complex concepts and resonate with decision-makers.
- Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches.
- Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints.
- Equip sales teams with the tools, materials, and messaging frameworks needed for success.
- Identify new opportunities to increase product adoption and expand reach within existing and emerging markets.
- Champion experimentation, testing, and continuous improvement across marketing programs.
Benefits
- Generous compensation and performance-based incentives.
- Internal training and tuition reimbursement.
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
