Social Media Associate Program Manager

TaylorMade Golf Company•Carlsbad, CA

7d•$75,000 - $82,000•Onsite

About The Position

We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at TaylorMade HQ. This role is instrumental in shaping our digital identity—crafting compelling stories, amplifying our brand voice, and authentically engaging golfers around the world. The ideal candidate is not only passionate about golf but deeply immersed in the sport’s culture and community. You'll bring a strategic mindset, bold creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker—excited to experiment, iterate, and bring fresh concepts to life. As a self-starter, you thrive in a fast-paced environment—responding quickly to cultural moments, industry developments, and evolving business priorities. You’ll collaborate closely with our global social teams to deliver a best-in-class brand presence across every channel.

Requirements

Passion for Golf: A deep enthusiasm for the game and expert-level knowledge of the sport, golf equipment, its culture, and its audience.
Social Media Expertise: Strong understanding of features, trends, and performance strategies.
Creative Storytelling: A proven ability to craft compelling narratives tailored to a global golf audience.
Technical Proficiency: Must be able to assist in the creation of social media assets. Basic photo and video editing skills are required, with proficiency in tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
Global Collaboration: Demonstrated ability to work with international teams to maintain a consistent brand voice and visual identity across markets.
Paid Social Knowledge: A solid understanding of paid social strategy

Nice To Haves

Bachelor’s degree in marketing or communications strongly preferred.
Direct experience managing and executing Meta and Google (YouTube) ad campaigns preferred.

Responsibilities

Lead the development and management of the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
Curate compelling content, develop high-quality creative assets, craft platform-appropriate copy, and publish engaging social posts across all major channels.
Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.
Support dynamic, real-time content creation—including video editing, social graphics, and social-first storytelling—while actively posting and amplifying Team TaylorMade moments across platforms. This includes weekend coverage, capturing timely highlights, and celebrating the achievements of our athletes as they happen.
Support the execution of our paid social strategy, including the creation and implementation of paid ads on the Meta platform. Collaborate closely with the digital marketing team to ensure alignment and integration across cross-functional initiatives.
Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection.
Performs other related responsibilities as assigned