Social Media and Marketing Assistant

Associated Students Inc•Pomona, CA

6d•Hybrid

About The Position

Associated Students, Inc. employs student-focused professionals with equity-mindsets. Established in 1963, ASI is a non-profit corporation guided by a student board and managed by full-time professional staff. ASI is considered a part of the Cal Poly Pomona Division of Student Affairs with a dashed reporting line to Administrative Affairs. ASI serves the entire campus population, including over 27,000 students, by providing opportunities for student engagement, student employment, and a multitude of programs and services such as recreation and wellness, student union and activities, student government, and childcare. ASI operational support areas include human resources, financial services, information technology, facilities management, and marketing. ASI is engaged in the work of being a learning organization. Currently, the guiding ideas of the organization are “under construction” as the team re-imagines its vision, mission, and core values. ASI is looking for dynamic team members who value team learning, co-creation, and adaptability to best serve the needs of our students. As an evolving learning organization, ASI is human-centered and strives to live its values of care and growth. The purpose of ASI is to transform lives, and its vision will be co-developed through the teamwork of staff. With a commitment to learning, continuous improvement, and innovation, ASI is looking for a dynamic team member who supports team learning, co-creation, radical candor, psychological safety, growth mindset, and lives out equity, diversity, and inclusion practices. Founded in 1995, award-winning Marketing, Design & Public Relations (MDPR) is one of the most respected Marketing groups at Cal Poly Pomona. It maintains its creativity and dynamic marketing strategies through an experienced, talented team of students and professional staff in combination with the use of today’s most cutting-edge technology. Its goal is to connect their clients to their respective audiences with a fresh and innovative solution. MDPR not only serves all of ASI’s internal marketing needs, but it provides the campus and local community the opportunity to utilize their experience-driven, competitively priced, design and marketing communications services as well. Some of the services the team provides are logo design, brochure design, digital bulletin boards advertisements, and event/program poster design. POSITION DEFINITION Under general supervision from the Communications Manager , the Social Media and Marketing Assistant performs routine and non-routine tasks in support of Associated Students, Incorporated’s (ASI’s) dynamic communications and marketing team. The Social Media and Marketing Assistant must demonstrate a genuine passion for social media. They must have excellent time management and communication skills and keep abreast of new software, trends, and innovations in the industry.

Requirements

Must be able to edit videos for social media using Instagram, TikTok, CapCut, or other editing software
Proficiency in Microsoft Office Suite, Facebook, Twitter, Instagram, LinkedIn, TikTok
Self-motivated with strong organization and critical thinking skills
Demonstrated creative ability
Ability to operate a computer workstation using word processing, spreadsheet and other computer applications in use
Desire to learn about marketing, advertising and social media
Ability to follow routine verbal and written instructions
Ability to effectively communicate clearly and concisely, both verbally and in writing
Ability to maintain professional work conduct
Ability to make independent decisions and make recommendations
Ability to adhere to work rules, follow directions, use time effectively and work productively without close
supervision
Ability to manage time in a demanding, deadline-driven environment
Demonstrated ability to provide friendly and pleasant customer-oriented service
Demonstrated ability to work with a diverse student population and campus community

Nice To Haves

Experience in promotions, marketing, and/or public relations, preferred
Experience using Canva, Adobe Spark, or other graphic design software preferred
Experience with AP Style writing, preferred
Experience using Google Analytics a plus

Responsibilities

Creates dynamic written, graphic, and video content for social media.
Film, edit, and caption videos for social media including Instagram Reels, IGTVs, TikToks, etc.
Create accessible content for various digital platforms.
Conduct research, brainstorm, and create social media campaigns.
Use analytics tools to gauge the success of campaigns.
Prepare reports on campaigns based on analytics.
Create content that promotes audience interaction, increase audience presence on ASI websites, and encourage audience participation.
Read, proof and edit to detect errors/style discrepancies in social media, flyers, brochures, external client projects and other publications
Write and edit copy for the following: social media sites, The Campus Crop, ASI Portal, internal and external communications, websites, newsletters, campaigns, press releases, flyers, brochures, articles, annual reports, external client projects and other publications
Employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.)
Attend in-person/on-campus and virtual events and provides live social media coverage.
Upholds and maintains ASI writing style guidelines.
Perform fact-checking duties
Formulate and write articles for various print and digital media.
Contribute social media ideas and conducts interviews for social media videos
Is comfortable in front of the camera and voice recording for social media videos
Assist in compiling local media coverage report and media clips
Assist in the development and administration of campaign strategies
Provide administrative support
Perform other duties as assigned