Social Media and Engagement Strategist or Senior Social Media and Engagement Strategist

State Teachers Retirement System of Ohio•Columbus, OH

4d•$76,458 - $91,749•Onsite

About The Position

STRS Ohio is seeking a Social Media Engagement Strategist or Senior Social Media and Engagement Strategist to join the Executive/ Communications and Public Affairs team. Established in 1920 and serving Ohio’s educators, STRS Ohio is one of the nation’s largest retirement systems, serving nearly 550,000 active, inactive, and retired public-school teachers, and university faculty members, managing approximately $96.3 billion as of June 30, 2025, in assets and paying more than $7 billion in benefits annually. STRS Ohio provides a competitive pay, and a comprehensive benefits package including on-site parking, educational assistance, subsidized medical insurance, fully paid dental and life insurance, vacation and sick leave, retirement benefits and on-site fitness center. At STRS Ohio, you can experience rewarding work in a professional, business casual work environment. We welcome, celebrate, and promote respect for everyone. We are continually seeking bright and talented individuals to join our team.

Requirements

Bachelor’s degree in journalism, public relations, marketing, communications, information technology or a related field required.
Three or more years of related experience in social media, communications, marketing, public relations or digital content preferred.
Seven to ten years related experience required.
Foundational knowledge of social media content development, publishing and audience-engagement practices required.
Familiarity with major social media platforms and their content, audience and engagement features, as well as social media management, scheduling, analytics and monitoring tools, required.
Ability to learn public pension concepts and terminology and apply that knowledge to assigned communications.
Experience with social media channels, including Facebook, Twitter, LinkedIn and Google+ required.
Experience with Buffer and Hootsuite social media management software required.
Ability to build constructive and effective business relationships and strong rapport with team members as well as internal and external customers.
Competency to work across STRS Ohio departments and with key stakeholders.
Must be either a U.S. citizen or possess proper legal authorization to work in the U.S. for the type of job you are seeking.
Applicants must be authorized to work in the United States without the need for visa sponsorship.

Nice To Haves

Three or more years of related experience in social media, communications, marketing, public relations or digital content preferred.

Responsibilities

Develop, publish and monitor content for the State Teachers Retirement System of Ohio’s (STRS Ohio) social media channels to increase awareness, drive inbound traffic and build an engaged online community.
Apply public pension knowledge to create strategies that engage key audiences and use digital analytics and social media tracking tools to evaluate and report results.
Write and edit communications and manage special projects for internal and external audiences as assigned.
Assist with developing, scheduling and publishing content for STRS Ohio social media channels in accordance with organizational branding, established social media strategies, communication initiatives and strategic goals.
Develop and publish content for STRS Ohio’s social media pages in accordance with organizational branding, social media strategy, current communication initiatives and strategic goals.
Maintain the social media calendar and identify relevant content on financial planning, pension industry news, retirement readiness and related topics.
Help maintain the social media content calendar and research relevant content related to financial planning, pension industry news, retirement readiness and other assigned topics.
Collaborate with other departments to ensure social media messaging is accurate and relevant to key audiences.
Monitor and expand the organization’s social media presence and performance by responding promptly and appropriately to inquiries and posts, tracking content and campaigns with analytics tools, preparing monthly usage reports, and recommending improvements.
Use approved analytics and social media tracking tools to collect data, monitor content performance and assist with preparing routine usage and campaign reports.
Edit and proofread assigned print and digital materials for grammar, spelling, punctuation, clarity, consistency and adherence to organizational standards.
Verify information for accuracy and coordinate required reviews and approvals.
Stay current on social media trends and monitor the social media activity and content of other public pension systems.