Social Media and Content Manager

Quality Roots • Birmingham, MI

2d • Hybrid

About The Position

Quality Roots is seeking a highly engaged individual who lives and breathes social media to manage their entire social media presence. This role is for someone who understands what captures attention, can build a community, recognize trends, and transform everyday moments into engaging content. The ideal candidate will have a genuine passion for cannabis, a desire for ownership and creative freedom, and the ambition to contribute to the growth of one of Michigan's fastest-growing dispensary brands. This is an active role that involves traveling between store locations, filming with teams, showcasing products, covering events, highlighting company culture, and consistently seeking out new content opportunities.

Requirements

• Genuine love for social media.
• Understanding of how content spreads and what makes people engage.
• Comfortable being behind the camera, in front of the camera, or directing others.
• Proactive in content creation; already has numerous content ideas.
• Cannabis knowledge and experience is REQUIRED.
• Understanding of the cannabis culture, products, and industry marketing challenges.
• Proven experience growing social media accounts.
• A strong personal or professional social media following with high engagement.
• Portfolio of content that demonstrates creativity and results.
• Experience creating viral or high-performing short-form video content.
• Strong video editing skills.
• Comfortable traveling to all Quality Roots locations.
• Self-motivated, organized, and dependable.
• Must be 21 years or older.

Nice To Haves

• Cannabis industry experience.
• Existing relationships within Michigan's cannabis community.
• Experience working with influencers.
• Paid social media experience.
• Photography and graphic design skills.

Responsibilities

• Create and publish 10–15 short-form videos each week across TikTok, Instagram, Facebook, and other emerging platforms.
• Visit all Quality Roots locations to capture authentic, engaging content.
• Develop content calendars and campaign ideas.
• Stay ahead of social media trends and quickly adapt them for the Quality Roots brand.
• Build relationships with our store teams to create authentic content.
• Monitor analytics and continuously improve performance.
• Help grow our audience, increase engagement, and strengthen our brand presence.
• Identify opportunities to collaborate with influencers and creators.
• Work closely with leadership on promotions, product launches, and community initiatives.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off (PTO)
• Sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed