About The Position

The Communications team seeks a part-time Social Media and Analytics Specialist for a three-month contract. Under the direction of the Director of Communications, this role will develop and execute a strategic framework to establish and grow communities of distinct audiences across social media networks. The work supports integrated marketing initiatives, strengthens the brand, engages target audiences, and increases social media presence and share across platforms. The specialist will help shape social presence plans and strategies, promote offerings and participant stories, and report on the impact of communications efforts. The role supports events across geographies and advocacy campaigns, and is expected to advance equitable storytelling and asset-based framing in keeping with commitments to racial, social, and environmental equity.

Requirements

  • At least 3–5 years of experience in communications and/or social media.
  • Desire to work in a fast-paced, self-directed, data-driven environment with a high-performance team.
  • Strong communications skills, including accurate and compelling written communication, particularly in social and digital media.
  • Familiarity with Sprinklr and social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
  • Experience with analytics and reporting social media statistics.
  • Experience building, growing, and managing social media channels.
  • Experience fostering diversity, equity, and inclusion.
  • Strong organization and attention to detail.
  • Ability to manage multiple requests and projects.

Nice To Haves

  • Proficiency in WordPress, Mailchimp, and Adobe Suite, including Photoshop, Illustrator, and InDesign.
  • Strong design sensibility and eye for design.
  • Familiarity with aging and technology industry conferences, journals, and opportunities.
  • Experience with advocacy campaigns that use social media to motivate action.
  • Multicultural or cross-cultural experience, including ability to use social media to connect with diverse audiences.
  • Multilingual skills, particularly Spanish.

Responsibilities

  • Strategize, manage, and operate social media across Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and other channels.
  • Build a robust network and audience across the nonprofit industry.
  • Develop content and a strategic posting strategy across social media channels.
  • Provide social and digital support to promote and manage events across geographies and advocacy campaigns.
  • Optimize social media platforms, including paid social, while working with paid advertising teams and considering innovation and evolving platform use.
  • Engage participants and others through feedback loops on social media.
  • Measure and report engagement and outcomes through metrics across channels.
  • Ensure equitable storytelling and asset-based framing as part of a commitment to racial, social, and environmental equity.
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