Social Media and Activations Specialist - Buffalo Wild Wings
About The Position
Buffalo Wild Wings is the largest sports bar in America and a significant pourer of draft beer, known for its extensive sports coverage on screens. The brand aims to remain relevant and present in culture to stay top-of-mind with consumers. This role is a core member of the Integrated Marketing Communications team, supporting the execution and influencing how the brand appears in culture through activations and social media. This full-time position reports to the Sr. Manager, Integrated Marketing Communications (Activations & Social) and is part of the Integrated Marketing Communications group within the Buffalo Wild Wings marketing team, located at the Inspire Brands Global Support Center in Atlanta, Ga.
Requirements
- 1-3 years of relevant experience in marketing, Social Media marketing and/or content creation.
- Bachelor’s Degree in advertising, communications, marketing, or public relations.
- Strong writing experience and verbal communication skills.
- Experience developing creative and engaging social media strategies.
- Ability to oversee, plan and deliver content across different platforms.
- Knowledge and understanding of social media platforms.
- Culturally dialed-in social native - lives and breathes Culture across Sports, Music, Lifestyle and Entertainment. Ideally has a strong understanding of sports.
- Solid understanding of agency creative/production process and tactics.
- Goal oriented, organized, self-motivated, creative, have a strong attention to detail, and have the ability to work effectively in a cross-functional team.
Responsibilities
- Partner with the internal and agency social teams to develop and execute planned social content, ensuring it aligns with social strategy and brand guidelines.
- Brief the agency on content needs and outline types of content and moments for the monthly calendar, right-sizing budget to content needs.
- Identify cultural trends, particularly on TikTok and emerging platforms, and opportunities in sports and culture to activate and gain brand visibility.
- Manage brand social channels' responses to moments and comments to amplify brand visibility.
- Post content for brand social channels and write social copy for posts.
- Collaborate with the Brand Manager, Social Media on monthly, quarterly, and annual social performance reports.
- Manage a variety of influencer campaigns throughout the year and regularly identify potential talent to partner with.
- Execute briefs for agency management/partnership, providing direction, feedback, and collaboration to develop work that meets KPIs and breaks through in culture.
- Work within the Activations team to maintain a pulse on culture, identify, and execute opportunities to activate.
- Collaborate with cross-functional teams from Brand to Operations to Category Management and others to achieve common goals.
- Assist with budget, invoices, and vendor set-up, coordinating needs such as food deliveries for content partners and shipping items.
- Manage project milestones and steps internally or in partnership with agencies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
