Asset & Wealth Management, Marketing, Social Media Analyst - New York

Goldman Sachs • New York, NY

13h • Onsite

About The Position

Goldman Sachs Asset & Wealth Management is a leading global asset manager with over $3 trillion in assets under supervision. We offer clients worldwide a dedicated partnership and focus on long-term performance, providing investment and advisory services for a diverse range of clients including pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors, and individuals. Our culture values integrity and transparency, and we foster a diverse team passionate about our craft, clients, and building sustainable success. The Social Media Analyst will be a key member of the Asset Management Marketing team, responsible for delivering social media content and strategy for a significant growth business within the firm. This role involves partnering with marketing, sales, and investing teams to drive strategy, create engaging content, collaborate with designers, and manage content publication through governance processes.

Requirements

• 1+ years in a social media role.
• Exceptional copywriting skills, with demonstrable experience of communicating to sophisticated and technical B2B audiences.
• Interest in investment views and markets with the ability to synthesize information from multiple sources and develop a clear, compelling story.
• Experience of working with marketing performance data to continually identify opportunities for improvement.
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication skills.

Responsibilities

• Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones, acting as both a strategic editor and a creative visionary.
• Collaborate with internal design agencies to produce premium visual assets.
• Support a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.
• Spearhead initiatives to modernize social media sharing, including the adoption of new formats (e.g., short-form video, interactive data visualization).
• Utilize advanced analytics to measure impact and share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.
• Collaborate closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.
• Advise stakeholders on personal branding and social media best practices to amplify the firm’s thought leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed