Social & Marketing Video Producer - Storyful

Dow Jones & CompanyNew York City, NY
Hybrid

About The Position

Storyful, now part of Dow Jones, is a news and intelligence agency specializing in sourcing, verifying, and distributing user-generated content, breaking-news footage, and viral videos. Storyful Intelligence focuses on providing intelligence-driven marketing and communications strategies by analyzing social and digital media. Storyful's direct-to-consumer social properties reach millions of subscribers and followers, generating millions of views monthly. The company is dedicated to building social audiences, monetizing clips, and developing new formats with platform partners, while also using video content to support marketing, brand, and commercial objectives.

Requirements

  • 5+ years experience in video production and content creation with a strong focus on social and digital platforms (experience across both audience growth and/or marketing contexts is a plus)
  • Video expertise and an understanding of the social media landscape as a whole, each platform's various nuances, and the latest in social trends
  • An understanding of how content can be adapted for different audience types and objectives
  • Fluency with social media platforms, marketing tools, and digital media insights
  • Video production and gifted storytelling skills with the understanding of the power of video content across both social and marketing contexts
  • Proficiency using Adobe Premiere and other editing platforms (CapCut, DaVinci Resolve) to produce and cut social-first video content
  • Hands-on experience directing and producing on-camera talent, including shoot setup, teleprompter use, and basic lighting for studio or office environments
  • Demonstrated ability to create content that delivers measurable performance — whether in audience growth, engagement, or marketing impact
  • Graphics creation proficiency
  • Initiative with a bias toward action and the ability to take ownership
  • A strong communicator and cross-functional collaborator
  • Strong organization, time and project management skills
  • Ability to work under and meet tight deadlines

Responsibilities

  • Oversee and create video content, from start to finish, for social, marketing and owned channels - owning the full lifecycle from concept through to distribution and performance optimization.
  • Lead production and editing of marketing video content — including talk-to-camera pieces, explainer videos, and promotional reels — optimized for LinkedIn, Instagram, TikTok, and YouTube.
  • Identify new video content opportunities, based on relevant cultural or audience insights, current events, and social trends, and translate these into repeatable, scalable content format that can support both audience growth and marketing objectives.
  • Create innovative graphics, visuals, and other video content forms to create engaging editorial and marketing materials for our Storyful owned channels and projects.
  • Work directly with key members of the social and marketing team to complete timely tasks and projects, as well as work cross functionally between other departments to create valued content that aligns with audience, brand, and commercial objectives.
  • Leverage Storyful’s Newswire assets and Intelligence outputs to identify, curate, and transform high-potential content into engaging, platform-native video formats for distribution across social and marketing channels.
  • Use industry-standard editing and production tools to rapidly create and iterate content based on performance data and audience insights.
  • Define and optimize against key performance metrics including watch time, retention, engagement, and audience growth.

Benefits

  • Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
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