Social Marketing Activation Lead - Pain

Kenvue•Summit, NJ

1d•Hybrid

About The Position

The Pain - Tylenol – Social Marketing Activation Lead (SMAL) – is responsible for translating the brand strategy across owned channels including social media. This role involves designing, developing, implementing, and coordinating social media strategies, campaigns, and content to effectively communicate the brand strategy and accomplish priority objectives. The SMAL will monitor emerging social media trends and platforms to position Tylenol as a thought leader in pain management solutions and maintain and enhance brand sentiment and engagement across channels. They will develop and optimize multimedia content, leverage data-driven insights for content strategies and optimization, and collaborate cross-functionally with marketing, legal, regulatory, and agency partners.

Requirements

Candidates must be legally authorized to work in the United States and must not require sponsorship for employment visa status now or in the future (e.g. H1-B status)
Bachelor’s degree or equivalent in Marketing, Communications, or a related field.
3 years of related experience in social media management or corporate communications.
Proven expertise in developing and executing social media strategies aligned with brand goals.
Strong analytical skills to interpret social media metrics and translate insights into strategic actions.
Excellent communication and interpersonal skills for effective collaboration with internal and external stakeholders.

Nice To Haves

Exceptional storytelling skills with the ability to translate product information into engaging, accessible content.
Proficiency in social media analytics tools and content management systems to drive data-informed decision making.
Demonstrated ability to innovate within regulatory frameworks while maintaining brand voice and compliance.
Experience in managing and mentoring social media or communications teams.
Strong interpersonal skills to effectively collaborate with multidisciplinary teams and external partners.
A passion for health and wellness, with a deep understanding of pain management challenges and consumer needs.

Responsibilities

Design, develop, implement, and coordinate social media strategies, campaigns, and content that effectively communicate the brand strategy and accomplish priority objectives.
Monitor emerging social media trends and platforms to position Tylenol as a thought leader in pain management solutions and maintain and enhance brand sentiment and engagement across channels.
Develop and optimize multimedia content including videos, infographics, and interactive posts tailored to strategic business targets.
Leverage data-driven insights to craft compelling content strategies and optimize content and engagement by monitoring, analyzing, and reporting on social media engagement and responses, providing actionable recommendations to maximize brand engagement and business impact.
Collaborate cross-functionally with marketing, legal, regulatory, and agency partners on content development and execution.