Social Insights Strategist

Abbott

18d • $78,000 - $156,000 • Onsite

About The Position

The Social Insights Strategist is a hybrid role, combining analytical skills with creative problem-solving to drive the content creation process. This position ensures that all content is informed by data, social listening, and cultural intelligence, shaping what is created, its significance, and its performance. The role requires a deep understanding of digital and social analytics, with the ability to translate data into compelling narratives that inspire action. The strategist will identify trends, universal truths, and audience behaviors within communities, then collaborate with content creators to develop content strategies and executions that enhance content relevance and performance. This is a hands-on role embedded within the creative process, working closely with the content team to activate insights in real-time, influencing ideation, messaging, and optimization across various channels. The role also encompasses social listening for both reactive and proactive monitoring, identifying conversation themes, flagging emerging issues, and spotting social and cultural trends. The strategist will collaborate cross-functionally with enterprise digital teams to implement best practices in social listening for issues management and conversation insights. This position is part of the Content team within Abbott’s global marketing and external affairs team. The ideal candidate is motivated, proactive, passionate about insights-driven marketing, a strong problem-solver, and possesses an analytical mindset. They should enjoy collaborating with colleagues to develop effective solutions and be able to drive projects forward.

Requirements

• 5-7 years of experience in analytics or strategy function within the marketing/PR/digital media industry
• Strong analytical skills with a deep understanding of analyzing data, drawing conclusions, and developing actionable recommendations
• Experience using social insights and listening platforms such as Sprinklr or similar tools; must be comfortable learning new systems and tools
• Time management and prioritization skills and the ability to juggle multiple deliverables and timelines at once in a fast-paced environment
• Excellent written, presentation, communication, organizational, and interpersonal skills with the ability to collaborate across teams

Responsibilities

• Be a change-agent within our team, helping to propose new, innovative approaches to analytics and measurement that push us to think differently
• Champion an insights-first content model, ensuring audience, cultural and performance insights are the foundation of all content planning and creation
• Partner directly with content creators to embed insights into ideation and production and ensure insights are translated into delivering breakthrough content.
• Own and evolve social performance tracking across channels, including KPIs and reporting frameworks.
• Partner with cross-functional teams to align on measurement, reporting and dashboards.
• Manage data workflows across social platforms and tools (e.g., Sprinklr, PowerBI) to ensure accurate and timely reporting.
• Monitor and evaluate digital and social media data on ongoing basis and develop recommendations to improve against goals and benchmarks.
• Lead post-performance analysis and close the loop with creators, ensuring learnings are applied to future content.
• Think strategically and translate data into a clear story with actional insights for leadership.
• Regularly track and identify cultural trends, platform updates, and audience behaviors to inform content strategy/planning and real-time engagement opportunities.
• Use social listening and audience data to deepen understanding of target audiences and surface actionable learnings.
• Apply social SEO/GEO best practices to improve content discoverability.
• Manage and evolve tools and capabilities (e.g., Sprinklr, AI, visual listening) to strengthen insights and strategy.
• Initiate and conduct A/B testing across messaging, creative, audience groups to drive continuous improvement.

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
• Excellent retirement savings plan with high employer contribution
• Tuition reimbursement
• Freedom 2 Save student debt program
• FreeU education benefit

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed