Social & Experiential Marketing Manager

Padel39•Austin, TX

18h•Onsite

About The Position

PADEL39 is a social hub that combines high-energy courts, a vibrant member community, and a signature bar & café to build a lifestyle around the fastest-growing sport in the world. As the company grows, the need arises for a Social & Experiential Marketing Manager to bridge the gap between online presence and in-person experiences. This role will lead social strategy and execution for the brand and club accounts, and plan and produce key events to foster community engagement. The ideal candidate will ensure that every experience created generates real-world energy and scalable content, and every social post encourages participation.

Requirements

3+ years of experience in social media and/or experiential marketing, ideally within sports, lifestyle, hospitality, or consumer brands.
Proven record of owning social strategy and execution for multiple accounts with measurable growth.
Hands-on experience planning and producing events end-to-end, including vendor management and budgets.
Experience managing influencer, creator, or brand ambassador programs.
Strong content skills: ability to shoot and edit short-form video and photos on the fly.
Ability to brief and direct creators and photographers.
Fluency with social analytics and reporting tools, and ability to translate data into decisions.
Track record of sourcing and managing brand partnerships or sponsorships.
Exceptional organization skills to manage multiple calendars, events, and stakeholders.
Collaborative, people-first approach.
Availability for evenings, weekends, and travel between club locations.

Nice To Haves

Graphic design skills in Canva or the Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop).
Experience launching social and event programs for new locations in a multi-site business.
Plays padel or knows the sport, or is ready to learn.

Responsibilities

Build and own the social strategy for the PADEL39 brand account and club-specific accounts.
Own social and event content calendars, aligning posts with club programming, event launches, partner commitments, and seasonal moments.
Execute the content calendar with a consistent cadence across Instagram, TikTok, Facebook, and emerging platforms.
Recruit, manage, and grow the influencer and brand ambassador roster.
Lead social community management, responding to comments and DMs, sparking conversation, and converting followers into customers.
Report on performance across social content and event activations, using analytics to inform strategy adjustments.
Capture social content at events and on-site across all club locations.
Brief and direct content creators and photographers.
Edit and post-produce content for social media, with a focus on short-form video.
Partner with graphic designers and the creative team to develop creative concepts for social campaigns and event promotion.
Design experiences with content creation in mind.
Develop and lead the strategy, planning, and execution of events, including tournaments, brand moments, partner activations, wellness activations, member gatherings, and pop-ups.
Own event production end-to-end: concept, run-of-show, timelines, logistics, staffing, and vendor management.
Collaborate with hospitality and operations teams to deliver high-quality events.
Create community-first experiences for engagement.
Develop scalable playbooks and post-event recaps for repeatable event success.
Identify and secure brand partners for events and activations.
Translate partnerships into consumer experiences, including on-site activations and content moments.
Support the development of partnership proposals and pitch decks.
Coordinate partnership deliverables and track results.