Social Engagement Specialist

Stream Companies•West Chester, PA

About The Position

The Social Engagement Specialist is responsible for driving organic traffic and customer engagement through effective social media marketing. This role requires a strong understanding of content optimization (copy, imagery, hashtags) and the ability to adapt to fast-paced environments and shifting priorities from Retail Ready Social Submissions. The specialist will contribute to developing engaging social marketing that aligns with client brand strategies, demonstrating a proactive and adaptable approach to new technologies and trends.

Requirements

Bachelor’s degree or certificate in social media, graphic design, or related creative discipline
2+ years related work experience
Proficient in Microsoft Office products

Nice To Haves

Detail-oriented with strong organizational and project management skills, able to work well under deadlines
Proficient in Adobe (Creative Cloud)
Color correction, cropping, adding brand elements, callouts, etc.
Highly proficient in Agorapulse
Adobe Experience Manager Assets (AEM) knowledge and utilization
Works well under deadlines and delivers requests on time
A team player who possesses strong communication and time management skills
Adhere to proofing processes and all Stream procedures
Understanding of automotive marketing, brand guidelines, and OEM compliance.

Responsibilities

Craft accompanying copy including relevant hashtags for client-submitted content via Retail Ready Social Submission Platform.
Deploy to various client social profiles utilizing Agorapulse.
Ensure content submitted by client is scheduled within 1 business day.
Serves as a resource for the team, stays informed of current client & manufacturer branding, campaigns, and goals, and assists in the coordination of necessary content
Adhere to Stream’s 1-hour response, 24-hour resolution policy
Check scheduled posts for error-free deployment.
Ensure projects are delivered on time and in line with the clients’ brands & expectations.
Keep Retail Ready Social Submission Platform organized and updated as posts are scheduled.
Utilizes bulk import to schedule organic social calendars a quarter at a time
Ensures client preferred hashtags and brand elements are carried through in post copy
Image sourcing via AEM to accompany calendars
Take direction and feedback from Creative Leadership team
Proficient in Facebook Business Manager
Monitor direct messages and comments across various social media platforms with a professional customer-service attentiveness
Closely monitor and analyze social media analytics to identify trends, measure campaign performance, and inform strategic adjustments.