Manager, Social Community & Engagement

White Cap • Atlanta, GA

1d • Hybrid

About The Position

Responsible for leading the development and execution of integrated media strategies across paid, owned, and organic channels to strengthen brand equity, engage target audiences, protect reputation, and drive measurable business outcomes. This role provides strategic oversight of social media and broader media solutions, ensuring alignment with brand and business objectives through cross-channel planning, audience targeting, editorial governance, community engagement, ambassador activation, and performance optimization. The position leverages data-driven insights, social listening, and media performance analytics to recommend and implement integrated media approaches that maximize reach, engagement, and business impact across relevant channels.

Requirements

• BS/BA in a related discipline.
• Generally 7+ years of experience in a related field.
• May require certification.
• Advanced degree may offset less experience in some disciplines.

Nice To Haves

• 3+ years of experience in, social media management, digital marketing, integrated media strategy or a related role.
• Proven ownership of social and/or integrated media strategy, across paid and organic channels.
• Experience managing brand social governance, escalation protocols, and reputation management (preferably B2B).
• Demonstrated success planning and executing editorial calendars and content strategies.
• Experience leading influencer programs, partnerships, or creator collaborations.
• Track record of using performance data and KPIs to drive content optimization and business impact.
• Support the growth of developing social talent through structured coaching, skill building feedback, and day to day guidance to accelerate capability and effectiveness in role.
• Strong people leadership, coaching, and prioritization skills
• Deep understanding of major social platforms and broader media channels and channel native best practices.
• Experience evaluating and recommending integrated media solutions across channels based on audience, business objective, and performance data.
• Expertise in community management, moderation, and escalation frameworks; data informed decision making and comfort translating insights into action.
• Cross functional collaboration skills (IMC, FS&M, PR/Comms, Legal, Creative, Analytics).
• Well developed written communication and judgment for public facing content.

Responsibilities

• Own end‑to‑end social media strategy across platforms, including channel roles, paid amplification approach, audience targeting, and alignment to brand and business objectives.
• Set and govern editorial calendars; ensure consistent brand voice, messaging, and content standards across all social channels and formats.
• Establish governance frameworks for moderation, escalation, and crisis response; oversee community management approach to protect brand reputation.
• Develop ambassador-led strategy, including identification, partnerships, governance, content alignment, and performance measurement.
• Monitor platform trends, cultural moments, and sentiment to inform content, engagement, and rapid response strategies.
• Define and track social KPIs; analyze performance to inform content optimization, advocacy, and paid/organic integration.
• Manage, coach, and develop the Sr. Marketing Specialist, Organic Social; set priorities, provide feedback, and ensure strong execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager